Bitrate refers to the amount of data sent per second during video playback. It directly affects video quality, buffering, and performance, especially for live and mobile streaming. Whether you’re broadcasting a concert, webinar, or sports match, the right bitrate ensures a smooth, high-quality experience. One key decision for broadcasters is choosing between Constant Bitrate (CBR) […]
Category Archives: The video experts blog
OTT (full form: over-the-top) streaming is no longer just an alternative to traditional television – it’s the foundation of how video content is delivered, monetized, and experienced across the globe. From live sports and virtual events to corporate training, online education, and subscription-based entertainment, OTT platforms now power how audiences watch content across web, mobile, […]
Live video is now the go-to format for getting attention. It delivers immediacy and connection in a way static posts rarely do, and it seems like most teams have taken notice, with about 89% of businesses now using video as part of their marketing mix. At the same time, the market itself is growing fast […]
In 2026, the way we create and consume content has shifted dramatically. On-demand access, hybrid events, and AI-powered automation are now the norm, not the exception. Whether you’re hosting virtual conferences, streaming live sports, or engaging niche audiences in real time, the ability to record and repurpose your live streams is vital. With platforms like […]
Pay-per-view, or transactional video on demand, is an effective way to broadcast and monetize your content. With pay-per-view (PPV), your viewers get the option to sample your content without commitment. This alone is a powerful and enticing method to gain new viewers. In 2025, PPV is surging in popularity as creators seek more control over […]