Today, OTT content management systems (CMSs) are to TV and cable what search engines are to libraries. This massive shift in technological advancement has made it easier for broadcasters and viewers. On the viewers’ side, OTT (over-the-top) platforms give them more control and options over what they watch and how. For example, with an OTT […]
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The decline of traditional cable TV continues and the over-the-top (OTT) video industry continues to climb. By the day, more and more people are switching to streaming media content over the internet. Apple TV, Amazon Prime Video and other sorts of streaming technology is increasingly commonplace, all vying to create a tailored experience for users. […]
We live in a world where advertising is all about being “top of mind” for your customers. But at the same time, people are tired of TV ads and annoyed by web ads. So, just how can you still build awareness of your business in today’s increasingly digital world? In a nutshell, by live video […]
Since the pandemic, live streaming has seen unprecedented growth. Through social media platforms including Facebook Live, YouTube channel, and others, companies and more have successfully pivoted to offer their customers live streams in the form of live events. This has created a new audience who have become accustomed to streams like live video, product promotion, entertainment, […]
Video content plays many roles in the professional world. Some businesses and organizations use videos for sales and marketing, and others use it to host remote events or training sessions. Since trends in online video streaming are on the rise, many businesses and professional content creators are monetizing on-demand videos using revenue models like AVOD […]