The Vimeo online video platform was originally launched in 2004, and for most of its existence, Vimeo has catered to the creative market. However, in recent years Vimeo has pivoted towards the B2B sector. In this article, we’ll review and discuss one major element of this shift: the introduction of the Vimeo OTT platform. We’ll […]
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Online video streaming is more popular than ever. Businesses, schools, and other professional organizations are tapping into this growing trend to connect with their audiences in a way that is convenient and effective. In order to host professional-grade video content, broadcasters must leverage the support of a professional streaming solution. Dacast is a solution that […]
Any marketer will tell you video isn’t just content; it’s a currency. For businesses and influencers, an effective video promotion strategy can drive consumer engagement and retention, which ultimately leads to higher conversions and revenue. With 82% of all internet traffic projected to be video by the end of this year, mastering video marketing is […]
Most of us now consume entertainment over the Internet. We spend thousands of hours online watching live streams, broadcasts, VODs, and other types of video content. Long-form content is king, but viewers also want content they can consume fast but still be entertained. The interest in short-form videos is rising, thanks to formats like Instagram […]
Businesses are using video content for all sorts of purposes in business. In fact, 80% of marketing professionals say that video content is becoming more important in this arena. It is used for sales, marketing, training, virtual event hosting, and more. Broadcasters use video hosting to store and deliver their content. Naturally, this comes with […]