Live video is now the go-to format for getting attention. It delivers immediacy and connection in a way static posts rarely do, and it seems like most teams have taken notice, with about 89% of businesses now using video as part of their marketing mix. At the same time, the market itself is growing fast […]
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When it comes to live video streaming for professional use, there is so much to know. However, since a top professional-grade live streaming platform is a powerful broadcasting tool that solution providers update regularly, it isn’t easy to find reviews and comparisons that include all the information you need. Also, considering the sheer number of […]
In 2026, video-on-demand (VOD) platforms remain indispensable tools for businesses and content creators – profoundly shaping how global audiences consume media. These platforms offer incredible flexibility, enabling users to tap into vast, on-demand video libraries tailored to their interests and schedules. For businesses, a premium VOD platform provides a channel for engaging customers with high-quality […]
Live video streaming continues to prove a popular medium for watching online content. Millions of viewers prefer the immediacy of live video, making it the premier method to experience events and connect with creators in real-time. A recent study found that live streaming accounts for 23% of global viewing time, and it’s expected to produce […]
Entertainment is moving forward from scripted television and endless commercials. Audiences want to watch real people with bigger-than-life personalities. Live streamers give them what they want. Recent numbers show live streaming now accounts for a 23% of total viewing time globally, the market is estimated to grow to over $3 billion by 2027. With such […]