Are you looking for a proven tactic to expand your audience reach and engage viewers in real-time? Do you want to deliver content that has value? Going live is the ultimate choice for businesses, content creators, and brands to boost their online presence. Major platforms like YouTube Live and Facebook Live offer streaming capabilities that […]
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Once, only a futuristic concept of sci-fi movies, then an experimental project, and now a fully fledged and highly productive tool, AI is carving a place for itself in every creative industry. From marketing to content creation, AI is helping professionals shape workflows and improve audience experiences. It’s also creating new ways to increase revenue […]
Live video streaming continues to prove a popular medium for watching online content. Millions of viewers prefer the immediacy of live video, making it the premier method to experience events and connect with creators in real-time. A recent study found that live streaming accounts for 23% of global viewing time, and it’s expected to produce […]
With the decline of Adobe Flash Player, HLS (HTTP Live Streaming) has emerged as the current gold standard for delivering high-quality video and audio streams over the internet. While Low-Latency HLS (LL-HLS) and other emerging streaming formats are gaining traction for ultra-responsive live experiences, HLS remains the most widely supported and reliable protocol across devices […]
The balance of power in television has tipped. This past May, U.S. viewers spent 44.8% of their TV time on streaming platforms, nudging past the combined total of cable and broadcast for the first time. And it wasn’t a one-month blip – through July and August 2025, streaming’s share held steady at about 46-47%, making […]