Video technology is evolving at an unprecedented pace, shaping how we create, share, and consume content. With online videos reaching 92% of the global audience, understanding the technology behind video streaming has never been more important. At the heart of this ecosystem lies video encoding—a critical process that ensures videos can be efficiently streamed and […]
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Today, video is king. Statistics consistently show that people are watching less TV and are watching more videos online. For example, it’s been shown that 44% of people watch less TV because they’re watching live videos instead. Furthermore, more than 80% of audiences prefer to watch live videos over reading blogs. To embed live stream […]
You probably started live streaming to channel your inner AdinRoss, or even become the next NICKMERCS. Or maybe you create live streams to spread awareness for a cause or to grow your client base for your business or organization. Unless you’re a video fanatic, you probably didn’t get into live streaming to learn all about […]
We live in a world where advertising is all about being “top of mind” for your customers. But at the same time, people are tired of TV ads and annoyed by web ads. So, just how can you still build awareness of your business in today’s increasingly digital world? In a nutshell, by live video […]
Video monetization platforms continue to create a variety of new business opportunities as skyrocketing growth has normalized into the widespread adoption of live streaming video in every format on every device. Streaming research shows that video ads grew by 46% last year, with live content doubling its market share. Not to mention that online viewership […]