Businesses are increasingly leveraging live video streaming for their marketing operations. The global enterprise video market is expected to reach $40.84 billion by 2022. Now, do the math–this represents an annual growth rate of more than 20 percent. In light of this ongoing trend, this article compares enterprise video streaming solutions for OTT operations and marketing strategy.
Specifically, we’ll review several key features for enterprise video streaming solutions. For each feature, we’ll also compare a variety of streaming platforms on the market today. In particular, our goal is to help you understand which streaming solutions offer which features—and at what price point. We’ll also discuss live streaming pricing in particular. That way, you have all the elements you need to choose the right enterprise video platform for your business.
Now, let’s take a quick look at the enterprise video streaming solutions features under review. Then, we’ll dive right into the first feature analysis below.
Enterprise Video Streaming Solutions: Essential Features
In this article, we’ll consider a collection of features essential for any professional enterprise video streaming solutions. These features include:
- White-label solutions
- HTML5 all-device video player
- CDN network access
- Monetization tools
- Multi-level access
- API access
- Analytics dashboard
- 24/7 customer support
Of course, we do hope you’ll consider the enterprise video streaming solutions we offer at DaCast. However, we strive to provide the most up-to-date info for our readers on all the platforms we mention below.
White-label solution platform comparison
In the video streaming world, white label refers to a video platform free from logos or branding from the service provider. Instead, a white-label platform allows users to integrate custom branding of their own. Among other benefits, this feature provides a professional appearance essential for enterprise video streaming solutions.
Briefly, here’s how six top streaming solutions (in alphabetical order) handle white-label service:
Brightcove – White-label service at all plan levels, starting at $199/month (Marketing plan). Note that this Marketing plan does not include live streaming. Users must purchase the Enterprise plan ($499 / month) or higher to access live streaming.
DaCast – White-label service comes with all plan levels, starting at $19/month (Basic plan). For $125 per month (Premium plan), users also gain access to cname domains.
IBM Cloud Video – Limits white-label service to the Platinum Plan ($999/month) and custom-priced Enterprise plans.
Kaltura – Like Ooyala, the Kaltura streaming solution is fully white-label. However, this platform uses custom-negotiated pricing for all contracts. Reviewers note that pricing starts around $500 a month, and increases with added features.
Livestream (Vimeo)– (Note: Vimeo recently acquired Livestream.) Livestream only offers white-label platform with its Enterprise plans, now based on a custom-pricing only model.
Ooyala – The Ooyala platform is fully white-label. Note that all plans are available via custom pricing. According to reviews, prices start at around $500/ month. From that base price, costs rise based on features and bandwidth.
HTML5 All-device Video Player
The next essential feature we’ll highlight for professional and enterprise video users is an HTML5 all-device video player.
In the past, Flash was the standard for online video. Users needed the Flash plugin to watch most streaming video. Unfortunately, Flash was slow and full of security problems. Since the release of the iPhone, a new standard has taken over: HLS delivery. Today, most online video is served via the HLS streaming protocol. Likewise, most online video streams via HTML5 video players. These players are widely compatible and support all devices. Nowadays, common streaming devices include tablets and smartphones to desktops and smart TVs.
All the streaming solutions we’re comparing here include an HTML5 all-device video player with the service.
Essentially, a CDN consists of a network of servers distributed around the world. High-speed internet cables connect this network, in turn, to the broader internet. In short, CDN distribute live streams and VOD content to users around the world.
CDNs provide a variety of benefits. They increase speeds, provide redundancy and security, allow for scalability, and reduce buffering and lag problems. Yet it’s crucial to note that not all CDNs are alike. Some are smaller and less powerful than others. Also, some CDNs use an internal server network. Note that this is not always a good option for optimal video delivery.
Let’s look now at which CDNs each of these enterprise video streaming solutions use:
DaCast – DaCast uses Akamai, the world’s largest CDN. Akamai consists of a network of more than 240,000 servers located in 130+ countries worldwide. DaCast delivers all its users content via Akamai, regardless of plan level.
Brightcove – The Brightcove streaming solution uses a combination of different CDNs to deliver live streams. These include Akamai and Fastly.
IBM Cloud Video – This platform uses an internal server network to deliver live streams. IBM Cloud Video also offers an “eCDN,” to partially compensate for not using a true CDN.
Kaltura – This platform is compatible with a variety of CDNs of your choice. Kaltura delivers live streams via an internal network of streaming servers and CDN partners (not disclosed).
Livestream (Vimeo) – Livestream uses a combination of internal servers and CDN partners (un-named). Like IBM Cloud Video, this platform offers an eCDN.
Ooyala – The Ooyala streaming solution doesn’t publicize its CDN choices.
Another essential feature for many broadcasters are monetization tools. Generally, broadcasters monetize videos by one of three ways: subscriptions, pay-per-view, or advertising. Each method has pluses and minuses. Likewise, each can be lucrative when done well.
DaCast– The DaCast streaming solution supports all monetization methods. The service includes a built-in SSL secured paywall. The DaCast paywalls supports pay-per-view and subscriptions (on Premium plan and up). Furhtermore, users can quickly insert ads into videos simply by pasting ad URLs.
Brightcove – Brightcove includes some advertising monetization tools. Note that monetization features come only with custom-priced plans with this platform. These plans cost more than the $499/month Enterprise Communications plans.
IBM Cloud Video – IBM Cloud Video doesn’t include monetization tools with any of it’s Pro plans. This includes the ($999/month) Platinum plan. Custom Enterprise plans do offer some monetization tools at an unspecified price.
Kaltura – Kaltura does offer monetization tools. Again, Kaltura custom-prices all its monetization options.
Livestream (Vimeo) – Livestream includes advertising and monetization support only at with custom-priced Enterprise plans.
Ooyala – Ooyala supports all the major monetization methods.
Large businesses must contend with managing access to various platforms. Why is this important? Simply put, access management tools help to maximize security for your business streaming account.
Some enterprise video streaming solutions offer a feature called “multi-level access”. Not surprisingly, this feature allows you to create multiple users with distinct login information. For each user, businesses can restrict the features they can access. This allows users to easily empower finance people, creative producers, live streamers, analytics/data experts, and managers.
DaCast – Includes a multi-level access feature for enterprise accounts.
Brightcove – No information available
IBM Cloud Video – No information available
Kaltura – No information available
Livestream (Vimeo) – No information available
Ooyala – No information available
Analytics data is becoming increasingly valuable to modern businesses. Broadcasters can use this feature to track customers and identify business opportunities or failures. Analytics also help users to make critical decisions based on hard data—not feelings.
DaCast – Includes analytics with all plans (including Basic and free trial plans). These include live analytics for in-progress live streams.
Brightcove – Includes basic analytics at $199/month (this plan doesn’t include live streaming). Advanced analytics with Enterprise Communications plans start at $499/month.
IBM Cloud Video – Includes live analytics starting at the $499/month Gold plan.
Kaltura – Offers analytics with all plans (custom pricing).
Livestream (Vimeo) – Livestream includes analytics starting at the $75/month plan level.
Ooyala – Includes an analytics package with all plan levels (custom pricing).
24/7 Customer Support
The final feature that we’ll highlight for these enterprise video streaming solutions is customer support. Live streaming is a technical process. If problems arise and you are not able to identify and fix in-house, you need fast access to outside help. 24/7 support can be crucial in moments of technical or delivery issues. This is especially true if your business doesn’t have an in-house, 24/7 tech department.
DaCast – Includes 24/7 support for all users, including phone support for Premium and Enterprise accounts. No additional cost.
Brightcove – Brightcove offers support at four levels. Basic (Silver) support includes email during business hours. Response time is 2 hours for urgent issues. For an additional fee, Gold support includes phone and live chat. For this plan, response time is 30 minutes. Platinum support offers 15 min response time for urgent issues.
IBM Cloud Video – Offers email support to all broadcasters via a ticket system. Phone support is available for an additional fee.
Kaltura – Kaltura tech support revolves around a ticket-based online system. This system allows you to self-report severity. However, Kaltura does not publish response times.
Livestream (Vimeo) – Livestream includes basic email support with their Premium plan ($75 / month). However, this platform restricts phone support to custom-priced Enterprise plans only.
Ooyala – Ooyala offers an online ticket-based system with 16-hour response time for all users. For an additional fee, Gold support offers 24/7 support (1 hour response time) for urgent issues.
In this article, we’ve introduced you to a selection of enterprise video streaming solutions. In particular, we’ve reviewed key features, pricing plans, and more. We hope the above feature comparison has helped you to narrow down your streaming platform options. Still not sure where to start? In that case, we recommend taking advantage of free trials when available.
Ready to try out DaCast’s enterprise video streaming solutions? You can test out how our platform could boost your business with our 30-day free trial (no credit card required). We’d love to help you meet your streaming goals today. Just click the button below to start streaming live in a matter of minutes!
For more information on streaming, industry insider news, and exclusive offers, you can join our LinkedIn group. Thanks for reading, and good luck with your live streams.
By Max Wilbert.