Enterprise Video Streaming Solutions: 7 Features to Look for in 2020

Enterprise Video Streaming Solutions

Businesses are incorporating enterprise live video streaming into their marketing operations now more than ever. 

The global enterprise video market is expected to be worth $19.8 billion by 2023. This represents an annual growth rate of the video market of more than 20%. 

In this post, we’ll talk about some valuable live streaming features and compare top enterprise video streaming solutions for OTT live streaming and online video hosting.

Our goal is to help you understand which streaming solutions offer which features and at what price point. That way, you have all the information you need to choose the right enterprise video platform for your business.

Many professional video streaming platforms update their features and pricing regularly. We have updated this post to reflect the most recent information as of August 2020.

Table of Contents:

  • Enterprise Video Streaming Solutions: Essential Features
    • White-Label Capability
    • HTML5 All-Video Device Player
    • Content Delivery Network (CDN)
    • Monetization Tools
    • API Access
    • Analytics Dashboard
    • 24/7 Customer Support
  • Best Enterprise Video Streaming Solutions
  • Conclusion

Enterprise Video Streaming Solutions: Essential Features

Enterprise Video Streaming Solutions
There are several features that you should look for in an enterprise video streaming solution.

When it comes to enterprise streaming, the quality of your video will depend heavily on the features available to you through your online video platform.

Today, we’ll review a collection of key features that are practically essential for professional enterprise video streaming solutions. These features include white-label capabilities, monetization tools, CDNs, and more.

1. White-Label Capability

In the video streaming world, white-label refers to a video player that is free of the service provider’s logos or branding. 

A white-label platform allows users to integrate custom branding that reflects their own business. This feature gives you more control over the aesthetic of your video player and provides a professional appearance

2. HTML5 All-Device Video Player

The next essential feature on our radar is an HTML5 all-device video player.

In the past, Flash was the standard for online video. Users needed the Flash plugin to watch most streaming videos. Unfortunately, Flash was slow and full of security problems. 

Since the release of the iPhone, a new standard has taken over: HLS delivery. Today, most online video is served via the HLS streaming protocol

Likewise, most online video streams via HTML5 video players. These players are widely compatible and support all devices. Today, common streaming devices include tablets and smartphones to desktops and smart televisions.

3. Content Delivery Network (CDN)

content delivery network (CDN)
A powerful CDN can enhance the user experience with high-quality video streams across a wider region.

Another important feature for enterprise video streaming solutions is a powerful live-streaming CDN. The term CDN is short for “Content Distribution Network.” 

Essentially, a CDN consists of a network of servers distributed around the world. High-speed internet cables connect this network to the broader internet. In short, CDN distributes live streams and enterprise video on demand (VOD) content to users around the world.

CDNs provide a variety of benefits. They increase speeds, provide redundancy and security, allow for scalability, and reduce buffering and lag problems. 

However, it’s crucial to note that not all CDN providers are alike. Some CDNs are smaller and less powerful than most. Other CDNs use an internal server network. Please note that this is not always a good option for optimal video delivery.

4. Monetization Tools

Monetization tools are an essential feature for broadcasters who are looking to make money on their live streams or video on demand content.

Generally, broadcasters monetize videos in one of three ways: subscriptions (SVOD), pay-per-view (TVOD), or advertising (AVOD). Each method has its own benefits and drawbacks. Fortunately, each method can be lucrative when used appropriately.

5. API Access

API - Application Programming Interface naming conventions
API allows for maximum customization of your enterprise broadcasting experience.

There are two types of application programming interface (API) that are often discussed in relation to enterprise video streaming: player API and video API.

Player API allows you to integrate external applications and programs into your streaming solution’s video player to customize it to your liking. These customizations could be more technical or purely aesthetic.

On the other hand, video API allows you to customize your experience as a broadcaster. You use video API to use additional tools in your video content management system.

You want to choose an enterprise video streaming solution that can be customized with API.

6. Analytics Dashboard

Analytics data is very valuable to modern businesses, particularly with enterprise video streaming solutions. 

Broadcasters can use this feature to monitor viewer behavior. This allows them to identify business wins and losses in their marketing strategy. Analytics also helps users to make critical decisions based on hard data rather than feelings.

7. 24/7 Customer Support

24/7 customer support
24/7 support is a “make or break” feature for professional broadcasters.

The final feature that we’ll highlight here for enterprise video streaming solutions is customer support. As you likely know, live streaming is a technical process. If problems arise and you are not able to identify and fix in-house, you need fast access to outside help. 

24/7 support can be crucial in moments of technical difficulties or delivery issues. This is especially true if your business doesn’t have an in-house, 24/7 technical department.

Best Enterprise Video Streaming Solutions

There are many lives streaming solutions for enterprises on the market, and we’ve narrowed them down to 9 of the best.

These online video platforms offer professional solutions for businesses and organizations that want to utilize video content in their marketing strategies, live events, and more.

Before we get started, please note that all of the streaming solutions we’re comparing here include an HTML5 all-device video player with the enterprise streaming service.

1. Dacast

live streaming platform

Our unified streaming solution is equipped with the tools you need to produce professional live streams. It also is well-suited for hosting video on demand libraries if that is a route you’d like to take.

We serve small to medium-sized businesses in several industries, including education, sports, houses of worship, and more.

We’d like to point out that the Dacast video player has some unique features, including chapter markers, support for a countdown timer, and real-time analytics.

White-Label Capability:

Our white-label service comes with all plan levels. 

Content Delivery Network (CDN):

Dacast uses the top-tier CDN to bring content to hundreds of thousands of viewers worldwide. This includes broadcasting to China.

Monetization Tools:

The Dacast streaming solution supports all monetization methods. The service includes a built-in SSL secured paywall. The Dacast paywalls support pay-per-view and subscriptions.

Ad-insertion is also supported in all our plans, starting from $21/month.

Furthermore, users can quickly insert ads into videos simply by pasting ad URLs.

API Access:

Dacast is equipped with player and video APIs. This means you can customize both your content management experience and your video player.

Analytics Dashboard:

Includes analytics with all plans. This includes real-time analytics for in-progress live streams.

24/7 Customer Support:

Dacast includes 24/7 support for all users. Additionally, phone support is provided for Event and Scale accounts at no additional cost.

2. Brightcove

brightcove video cloud enterprise video streaming solution
Brightcove is one of the longest players in the enterprise video streaming game.

Brightcove is an enterprise streaming solution that is known for two strengths: monetization and marketing. This platform was launched in 2004, so it has over 15 years of fine-tuning behinds its solutions.

Their technology is globally renowned, and for good reason. Its technology has proven robust and comprehensive.

White-Label Capability:

Brightcove offers white-label enterprise streaming service at all plan levels.

Content Delivery Network (CDN):

The Brightcove streaming solution uses a combination of different CDNs to deliver live streams. These include Akamai and Fastly.

Monetization Tools:

Brightcove includes some advertising monetization tools. Note that monetization features come only on custom-priced plans with this platform.

API Access:

Full API access comes with Brightcove’s Professional and Enterprise plans

Analytics Dashboard:

Brightcove offers both basic analytics and advanced analytics, depending on which plan you choose. 

24/7 Customer Support:

Brightcove offers support at four levels. Basic (Silver) support includes email during business hours. Response time is 2 hours for urgent issues. 

For an additional fee, Gold support includes phone and live chat. For this plan, the response time is 30 minutes. Platinum support offers 15 min response time for urgent issues.

3. IBM Cloud Video

ibm cloud video enterprise video streaming solution
IBM is a huge player in all things software. Unsurprisingly, they offer a phenomenal video hosting platform.

Once known as “Ustream,” IBM Cloud Video is very well known in the streaming industry. Although it is pricey, it offers hosting for both live and on-demand videos.

White-Label Capability:

IBM Cloud Video limits white-label enterprise streaming service to the Platinum Plan ($999/month) and custom-priced Enterprise plans.

Content Delivery Network (CDN):

This platform uses an internal server network to deliver live streams. IBM Cloud Video also offers an “eCDN,” to compensate for not using a true CDN.

Monetization Tools:

IBM Cloud Video doesn’t include monetization tools with any of its Pro plans. This includes the ($999/month) Platinum plan. However, custom Enterprise plans do offer some monetization tools, however at an unspecified price.

API Access:

IBM Cloud offers channel and player API in addition to SDK for mobile integration.

Analytics Dashboard:

This platform includes live analytics starting at the $499/month Gold plan.

24/7 Customer Support:

IBM Cloud Video offers email support to all broadcasters via a ticket system. Phone support is available for an additional fee.

4. Kaltura

kaltura enterprise video streaming solution
Kaltura is one of the most easily customizable streaming video hosts. Source: Kaltura.com

Kaltura is an Israeli enterprise video platform that appeals mostly to educational institutions and larger businesses.

It is highly customizable, but you pay for every feature you add on. 

White-Label Capability:

The Kaltura streaming solution is fully white-label. 

Content Delivery Network (CDN):

This platform is compatible with a variety of CDNs of your choice. Kaltura delivers live streams via an undisclosed internal network of streaming servers and CDN partners.

Monetization Tools:

Kaltura does not offer monetization tools natively. However, you can integrate monetization features.

API Access:

The entire Kaltura streaming experience is based on their full documentation API.

Analytics Dashboard:

Kaltura offers analytics with all plans.

24/7 Customer Support:

Kaltura tech support revolves around a ticket-based online system. This system allows you to self-report severity. However, Kaltura does not publish response times.

5. Vimeo

vimeo enterprise video streaming solution
Vimeo serves everyone from independent creators to seasoned broadcasters.

Vimeo started as a consumer-grade streaming platform but has evolved to fit the needs of broadcasters at any level. It’s acquisition of Livestream a few years back has expanded its offerings.

Currently, Vimeo offers several packages that meet enterprise-grade streaming needs.

White-Label Capability:

Vimeo offers a white-label platform with its Premium plan, starting at $75 per month. 

Please note that this is the first Vimeo Live plan level to include live streaming, and higher-priced custom plans are available, as well.

Content Delivery Network (CDN):

Vimeo uses a combination of undisclosed internal servers and CDN partners. Like IBM Cloud Video, this platform offers an eCDN as well.

Monetization Tools:

Vimeo includes some advertising and monetization support starting at the Premium plan level.

API Access:

Vimeo offers developer plans with API access.

Analytics Dashboard:

Includes analytics starting at the $50/month plan level.

24/7 Customer Support:

Vimeo includes basic email support with their Premium plan ($75/month). However, this platform restricts phone support to custom-priced plans only.

Conclusion

Now that we’ve reviewed key features and introduced a selection of enterprise video streaming solutions, it is time to start thinking about which platform would work best for you. Hopefully, our comparison has helped you to narrow down your streaming platform options. 

Still not sure where to start? We recommend taking advantage of free trials when available.

If you’re ready to try out Dacast’s enterprise video streaming solutions, our free trial is just a few clicks away. Test out our platform and see how it could boost your business with our 30-day free trial – No credit card required.

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For more information on streaming, industry insider news, and exclusive offers, you can join our LinkedIn group. Thanks for reading, and good luck with your live streams.

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