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How And Why To Use Online Video In Education

By Max Wilbert

9 Min Read

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Max Wilbert

Max Wilbert is a passionate writer, live streaming practitioner, and has strong expertise in the video streaming industry.

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      Video has played an integral role in education for a while now. Flipped Classrooms, Micro-Learning, Student Vlogs are no longer novelties. A survey carried out by Zane Education found that 94% of teachers incorporated video and live streaming into their class in the past year and most of them use it at least once per week. Research conducted by Cisco shows that about two-thirds of teachers agree that video education helps students learn.

      While video has become a prevalent tool in education, many are still holding back from taking advantage of the trend. This blog article will explain why video is an effective tool for education. It will also examine why various schools, universities, and eLearning businesses are using video—and how they’re using it effectively.

      Table of Contents

      • The eLearning Explosion: Why You Should Use Online Video for Education
      • How to Use Video in Education
      • The Flipped Classroom
      • eLearning Video and Monetization
      • Universities and Video Case Study: Gresham College
      • Conclusion

      The eLearning Explosion: Why You Should Use Online Video for Education

      The data on e-Learning is very clear. Video use in education can be “highly effective.” It helps students to learn, supports different learning styles, and allows for innovative teaching methods. In one survey, 88 percent of universities said they have evidence that video increases student achievement levels.

      It’s easy to say that “video is effective.” But it’s more interesting and relevant to dive into the specifics. According to one review of the scientific research, the benefits of using online video for education include the following:

      • Enhanced “comprehension and retention of information”
      • Support for “multi-modal” learning
      • Appeals to multiple learning preferences
      • Helps students to understand complex information
      • Develops digital literacies

      Save money and boost ROI

      Using video can also save money and boost ROI—Return on Investment. This is true for governments, non-profits, as well as businesses. This might be a hard one to believe. Don’t videos suck up your budget? Between equipment, services, and software, costs add up fast—don’t they?

      In fact, this is a misconception that is important to clear up. Video can be used to replace expensive classroom time. Improving student outcomes will result in more grants and federal funding, more sales, more grants. Video training can expand your audience to new markets, even internationally.

      Using video for educational purposes can allow you to cut staff time in other areas. Microsoft, for example, cut annual costs of $13.9 million by investing in a video eLearning for employees. That’s an ROI of 569% on their initial investment.

      Video can also save on simple costs like paper. Yale spent $680,000 in one year on copier paper, and over $1 million on toner. Replace your paper prospectuses with home-made video ads, student vlogs, and lesson tasters. You’ll save money on printing and you’ll meet your future students where they are: online. They’re more likely to watch a three-minute ad or micro-lesson than to find and flip through a big old prospectus.

      For inspiration, take a look at the School of Law, Pepperdine’s vlogs and videos. They give a cheeky behind-the-scenes peek into the lives of their students, including social events, tutorials and pre-exam cramming (and procrastination). You can also film your classes and pop them on your Learning Management System with a transcript to eliminate the need for any notes or worksheets.

      Benefiting from content

      You can use video and live broadcasts to make your courses and modules available for a longer or even permanent time frame. You can choose to film lectures, class discussions and even tutorials so that staff and students can refer back to the classes later for revision, promotion or assessment purposes.

      Also if you choose to introduce modules taught entirely through video, you can make those modules available to study at any time of the year. This means you can make revenue over the summer holidays with students taking classes from home.

      How to Use Video in Education

      So how exactly can video be used in education? There are a wide variety of ways. Here are some of the basic ways:

      • eLearning business model: record and sell access to your online-only course.
      • Supplementary videos: make additional material available to students online.
      • The flipped classroom: swap lectures and classroom time. More details in the next section.
      • Training model: use online video for training & educating employees, customers, partners, etc.

      Each of these approaches is being used by thousands of organizations, schools, universities, and businesses right now. And each can be highly effective. Let’s look in a little more detail at one of these approaches—the flipped classroom.

      The Flipped Classroom

      The flipped classroom is an approach that was pioneered nearly a decade ago. It’s a simple idea: take classroom lectures, and record them. Give students access to these videos to watch and study as homework. Then, use classroom time for questions, discussion, group activities, and practice.

      The benefits of the flipped classroom can be significant. It allows students to watch lectures at their own pace. Then, they can use class time to benefit maximally from group learning and teacher knowledge. The fantastic thing about videos (or rather, one of the many) is that they appeal to every type of learner. They include images for the visual types, sound for the auditory and can easily include text and interactivity as well as chapter markers and Q&A.

      The data has backed this up. San Jose State University found that when students learned via video lectures at home prior to class-room discussion (“the flipped classroom”) average scores rose by 10 to 11 points. Studies from the ASEE Society show that video lectures lead to better performance than in-person lectures. That performance becomes even higher when online videos are interactive.

      In this way, the flipped classroom is an effective and increasingly popular student-centric approach to learning. To learn more about flipped classrooms, download our E-book here.

      eLearning Video and Monetization

      Another common approach to eLearning video is the monetization approach. There are countless organizations, businesses, teachers, groups, and individuals using online video eLearning to make money. With the right video platform, it’s easy to monetize online video. Typically, people use one of three models:

      1. Subscriptions: pay a regular fee for access to an updated library of content (think Netflix)
      2. Transactions: also known as pay-per-view, viewers pay for each piece (or bundle) of content they want to watch.
      3. Advertising: using in-video or website ads to monetize the video.

      Each of these approaches has pluses and minuses. But to use any of them, you need an online video platform that provides good monetization tools.

      Universities and Video Case Study: Gresham College

      Let’s make things a little more concrete and look at a real-world example of how one educational institution is using video. Gresham College has provided free public talks within the City of London for over 400 years. Founded in 1597, it is London’s oldest Higher Education Institution. The college uses video as a way to extend its reach.

      James Franklin, the Communications Manager for Gresham College, says that video is a key part of Gresham’s approach to education in the 21st century.

      “Although we are reaching thousands of people in London in our lecture halls each year, we are reaching millions online through our videos. We film our lectures and then release them online for free viewing on our website. For us, our videos are another method of achieving the central aim of the college – the provision of free education.”

      It’s not just Gresham College, either. According to Jonathon Kelley, Senior Digital Media Specialist for the University of Wisconsin Whitewater, video is effective for their school as well.

      “We host thousands of online educational lectures for the UW-Whitewater College of Business and Economics, enabling students from around the world to have access to the same courses they would in person on campus.”

      These are just two examples of how universities are using online video to reach a larger audience.


      As you can see, a variety of educational institutions and businesses are already using video to effectively reach a larger audience. This is fully dependent on the right tools.

      As we’ve mentioned, using a powerful video streaming solution is the key element in adding video to your education business. These services host, organize and deliver your content to students. Plus, they may provide tools for video monetization, analytics data, security precautions, and more.

      Dacast is a popular video platform in the educational market. We offer an online video education platform with all these features we’ve discussed here, and more. For users interested in taking their video to the next level, its the perfect platform. If you’re interested in taking a look at it, we offer a 30-day free trial with no credit card required for signup!



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      Max Wilbert

      Max Wilbert is a passionate writer, live streaming practitioner, and has strong expertise in the video streaming industry.

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