Live streaming is more accessible than ever—but “easy to go live” isn’t the same as “good to watch.” The difference usually comes down to encoder settings: codec, bitrate ladder, GOP/keyframes, audio, and how you ingest the stream into your online video platform (OVP). This guide updates the classic HLS settings checklist for 2026 workflows, including […]
Category Archives: The video experts blog
When it comes to consuming media and entertainment, the people have spoken: cable television is out, and over-the-top content is in. The number of people who used OTT services worldwide reached approximately 5.27 billion in 2025, future projections show this figure continuing to grow rapidly. Audiences want to stream their content and subscribe to streaming platforms […]
Selecting the right video CDN in 2026 is one of the fastest ways to improve startup time, buffering, reliability, and global reach—without changing your cameras or production workflow. A modern live streaming stack usually looks like this: Ingest (contribution): RTMP or SRT from encoder → cloud Packaging: HLS (often CMAF) into adaptive bitrate renditions Delivery […]
RTMP is still the universal ingest standard—paired with HLS/LL-HLS or WebRTC for delivery. Despite all the innovation in streaming technology, Real-Time Messaging Protocol (RTMP) continues to play a critical role in live broadcasting. As the most widely supported ingest protocol, RTMP makes it easy to capture and deliver high-quality streams from virtually any encoder. With […]
In 2026, embedded live video isn’t a nice-to-have—it’s the default expectation. Viewers want to watch events, webinars, worship services, product launches, and sports without being pushed to a third-party platform. Embedding keeps your audience on your pages, supports a branded player experience, and gives you more control over privacy, monetization, and analytics. Audience behavior is […]