Video viewership has been exploding over the past few years. Moreover, the multitude of devices being used to stream is also growing rapidly. That means it’s more complicated than ever to offer a seamless user experience. Since a video player is the most tangible part of the video streaming process, it only makes sense to […]
Author Archives: Jon Whitehead
Video has become the centerpiece of digital engagement, and live streaming is now one of the most powerful ways for businesses to connect with audiences in real time. In 2025, video accounts for over 82% of global internet traffic, and more than 8 in 10 people admit that watching a video influenced their purchase choices. […]
In 2025, live streaming chat tools will no longer be just an optional add-on. They are the backbone of interactive broadcasting. With hybrid events becoming standard, audiences joining from every corner of the globe, and AI-powered live streaming chat unlocking real-time translation and smarter moderation, the role of chat has evolved. Broadcasters now need more […]
We’ve all heard “Video Killed the Radio Star” by The Buggles, right? With 66% of B2B audiences now preferring to watch a short video over reading text, it turns out that sentiment is true in more than just entertainment media. Video content is no longer just an optional add-on that’s nice to have during a […]
Video technology in 2025 is moving faster than ever, driven by AI-assisted encoding, low latency formats, and next-generation codecs like AV1 and VVC. Today, online video accounts for more than 82% of global internet traffic, with audiences expecting flawless playback on any device. At the center of this evolution is video encoding, a process that […]