Author Archives: Max Wilbert

If you stream live or on-demand video in 2025, it helps to understand what a video streaming codec is and why it matters. Codecs compress and decompress media for delivery, affecting your stream’s quality, bandwidth, device compatibility, and latency. With 4K, HDR, and low-latency streaming now standard, choosing the best video codec for live streaming […]

In the video streaming industry, video monetization is an important tool. There are three main monetization methods but due to the increasing use of ad-blockers, revenue from ad-based monetization is taking a hit. A server-side ad insertion is a tool that professional broadcasters use to work around ad-blockers to keep their ad-revenue at its maximum […]

As online content attracts bigger and bigger audiences, it’s becoming clear that not only is the future of entertainment online, but video streaming is also a very lucrative source of revenue. In 2023, the global video streaming market had a value of $555.89 billion. That number will reach $610.59 billion by 2032. It’s no wonder […]

This blog focuses on HLS, or HTTP live streaming, which is one of the most popular protocols used to stream video today. HLS format is an adaptive bitrate live-streaming video protocol. Originally developed by Apple for use on iOS, Mac OS, and Apple TV devices, HLS streaming has become the most widely used live video […]

There are roughly 466 million deaf or hard-of-hearing people in the world today. These people often require closed captions to understand what is taking place in videos.  In many places, accommodating these viewers with captions is a legal requirement. However, many brands are becoming more inclusive and courteous by making their content accessible to a […]