Category Archives: The video experts blog

Brands and organizations are getting increasingly creative with how they connect with their audiences. Live streaming video recording and podcasting with video are two approaches that people are taking to form stronger connections through lifelike interactions. There is some overlap between live streaming and podcasting, but they are quite different from one another. In this […]

Let’s get physical for a moment. Because live streaming is an internet thing, it’s easy to think entirely in virtual terms, but physical reality plays a part, too. That includes camera quality, lighting, makeup if possible, camera angles, and of course, reliability and speed of Internet connections. It also includes the architecture used by live […]

Using video in sales emails is an incredibly powerful tool to help increase prospect engagement, decrease the length of the sales process, and improve information retention. However, not enough companies utilize video for sales emails as a regular part of their marketing and distribution process. While creating the right video for your sales emails takes […]

The world is increasingly mobile. In a matter of fact, an incredible 85.95% of the world’s population now owns a smartphone. That’s a lot of people with potential access to people share ideas and businesses and any online store. With their customers and this level of global access, businesses in the online video space need the right tools to stand out. They need […]

Today, providing high-quality video content is vital to your business’s success. This is reflected in the fact that in 2022, 82% of global internet traffic came from video — and this trend is only expected to rise. However, not every internet user needs to or should have access to all your content. This is especially true if […]