Category Archives: The video experts blog

How to Start a Successful Video Streaming Business in 2023

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If you’ve considered starting a video streaming business, you’re already ahead of the curve. Today, the video streaming industry is booming more than ever. With the global average for video content consumption sitting at 17 hours per week, video streaming is a great business investment. Furthermore, according to Statistica, the market volume of the video streaming […]

Live Streaming vs. Podcasting: What Broadcasters Need to Know

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Brands and organizations are getting increasingly creative with how they connect with their audiences. Live streaming video recording and podcasting with video are two approaches that people are taking to form stronger connections through lifelike interactions. There is some overlap between live streaming and podcasting, but they are quite different from one another. In this […]

Publishing Point: Ingest Server For Live Streaming

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Let’s get physical for a moment. Because live streaming is an internet thing, it’s easy to think entirely in virtual terms, but physical reality plays a part, too. That includes camera quality, lighting, makeup if possible, camera angles, and of course, reliability and speed of Internet connections. It also includes the architecture used by live […]

How to Use Video for Sales Emails: A Comprehensive Guide

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Using video in sales emails is an incredibly powerful tool to help increase prospect engagement, decrease the length of the sales process, and improve information retention. However, not enough companies utilize video for sales emails as a regular part of their marketing and distribution process. While creating the right video for your sales emails takes […]

Best Video Live Streaming Solutions for Building Custom Websites and Apps

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The world is increasingly mobile. In a matter of fact, an incredible 85.95% of the world’s population now owns a smartphone. That’s a lot of people with potential access to people share ideas and businesses and any online store. With their customers and this level of global access, businesses in the online video space need the right tools to stand out. They need […]