Category Archives: The video experts blog

Video has become the dominant form of content on the internet. The latest statistics show that 82.5% of all internet content is video, while the average user spends 88% more time on websites that have videos. Given this, businesses, organizations, and creators are increasingly using video to engage audiences, enhance their brands, and drive exposure. […]

The quality of online video streaming plays a massive role in the viewer experience. When streaming quality is compromised, OTT (Over-The-Top) platforms face potential revenue losses of up to 25%. To address this, cloud video encoding and cloud transcoding have emerged as critical processes for broadcasters aiming to deliver high-quality streams efficiently. Cloud transcoding, in […]

Live streaming continues to grow rapidly, fueled by technological advancements and the increasing demand for real-time content. Major platforms like YouTube Live and Facebook Live have evolved to offer enhanced streaming capabilities, catering to businesses, content creators, and brands aiming to expand their audience reach. While live streaming was once considered an emerging trend, it […]

With video content continuing to surge across all platforms, how you store and manage that content is just as important as the content itself. In 2025, choosing the wrong video storage solution can result in slow streaming, security vulnerabilities, and lost opportunities. But get it right, and your broadcasting game can reach new heights. The […]

A solid video monetization strategy presents a tremendous opportunity for today’s broadcasters. Organizations of all sizes are using live streaming, video on demand, and OTT technologies to distribute content quickly and effectively while generating revenue at the same time. With traditional cable and satellite networks rolling out their own video subscription plans, it can feel […]