Category Archives: The video experts blog

Video content has taken over as the primary source of communication, not just in the entertainment industry but also in the corporate world. Almost 80% of daily content consumption by internet users includes videos. The popularity of platforms like TikTok, Youtube, Netflix, etc., has guided content creators, businesses, and organizations to use videos as a […]

Streaming is an innovative way to connect with your audience, especially as video is one of the most effective, preferred mediums for online consumers. Streaming can seem difficult, with many associated technicalities to consider. It’s rarely as straightforward as configuring a stream and hoping for the best, so it’s important to understand different video formats […]

Streaming has become a popular convention across multiple platforms. It’s a great way to present visual information that educates, informs, and entertains. Streaming has emerged as a fantastic online medium because it’s scalable and users can capitalise on the increased network bandwidth they have access to. Live streaming is more commonplace than ever before, where […]

Releasing video content for public consumption is a fantastic way to gain business exposure. Consumers are always looking for information to inform their purchases, and Google will rank your business higher on the results pages if you enhance the user experience. If you’re looking to reach a wider audience and engage visitors with useful content, […]

The terms “transcoding” and “encoding” are thrown around regularly when it comes to online cloud video streaming. Both of these processes are very important to make live streaming possible and to maintain the video quality on both live and on-demand content. The terms are not the same though, and it is important to understand the […]