One of the central elements for live streaming is efficient live streaming encoding software (or hardware). This tool is responsible for transcoding video from one format to another. It also allows you to capture video content from a previously selected source such as a webcam, camera, or phone. You can then send this content to […]
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Any marketer will tell you video isn’t just content; it’s a currency. For businesses and influencers, an effective video promotion strategy can drive consumer engagement and retention, which ultimately leads to higher conversions and revenue. With 82% of all internet traffic projected to be video by the end of this year, mastering video marketing is […]
Online video content has become a staple in the business world. That’s why a video hosting platform should be part of any content marketing strategy. You need to be able to upload and share high-quality videos with your audience without your website going down or your server lagging. That means choosing the best video hosting […]
Brightcove has long been a leader in the video hosting and streaming space, helping businesses deliver high-quality content to their audiences. But with evolving technology and diverse business needs, it’s worth exploring what other platforms have to offer. The online video streaming industry is growing fast. The live streaming industry alone is expected to be […]
Live streaming is no longer just another type of entertainment. Institutions, organizations, and companies use live streaming to host conferences, classes, business meetings, and more. The information shared during these live streams is often sensitive, so it is critical to keep them secure against unauthorized viewing and piracy. Pirated video materials garner over 230 billion […]