Over-the-top (OTT) platforms are becoming a bigger part of the media space. They are crucial in conserving bandwidth and enabling the changes in traditional media by distributing content directly to viewers. There has been a noticeable growth of OTT platforms in recent times. The main proof is the fact that, since 2010, the pay TV […]
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Over-the-Top (OTT) advertising is transforming how brands connect with audiences. It’s been leading the change in the digital-first world, but what exactly is OTT advertising? Simply put, it’s a way for brands to reach audiences through over the top streaming platforms while bypassing traditional cable or satellite TV providers. Think of the ads you see […]
The internet has proven to be a blessing for ministries, and it no longer limits them to local reach when seeking new members. Instead, many are turning to expand their outreach, making live-streaming church services a cornerstone of outreach and engagement for many congregations. If your church wishes to begin a live-streaming program, investing in […]
Multi-CDN refers to using multiple content delivery network (CDN) providers to enhance the delivery of digital content. This approach helps businesses avoid relying on a single CDN, improving reliability and speed. By CDN integrating, companies can leverage the strengths of different providers based on their geographical reach, technical capabilities, and pricing. The service works by […]
There is a lot that goes on behind the scenes of live streaming. Various technologies work in unison to produce the end result that viewers see when they watch your content. One technological aspect of this process involves delivering the video from the camera to the encoder to the video host and finally, to the […]