The power of live streaming grows every day thanks to the millions of viewers who tune into live channels to watch events, TV, and sports in real time. From influencers to major broadcasters, the demand for real-time content has transformed how organizations communicate with their audiences. A major trend in this space is 24/7 live […]
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Streaming is an innovative way to connect with your audience, especially as video is one of the most effective, preferred mediums for online consumers. It is an essential part of of digital communication, whether for entertainment, education, or business. With video content dominating online platforms, choosing the right streaming protocol is crucial for delivering high-quality, […]
If you stream video online, chances are you’re using an H.264 streaming encoder, whether you know it or not. In 2025, H.264 remains the most widely supported video codec for live and on-demand streaming. It delivers a solid balance of high video quality and low bandwidth use, making it ideal for everything from 4K live […]
In 2025, OTT video monetization is a key part of how media businesses grow and reach their audiences. The global OTT market is expected to surpass $450 billion, with viewer habits shifting toward flexible, personalized, and often ad-supported streaming experiences. This rapid growth has created new challenges—and opportunities—for content owners trying to choose the best […]
Many professional broadcasters use live streaming software in addition to their online video platforms. Video streaming software typically provides tools for encoding, transcoding, adding on-screen effects, and more. If you are looking for a no-frills, lightweight tool for broadcast live stream production and other video tasks, you will find FFmpeg very useful. FFmpeg powers professional […]