Live-streaming video content today is essential for growth. Brands and businesses everywhere are connecting with their target audiences and providing more value through live-streaming video. Live streaming video content is part and parcel of a great marketing strategy. It enables anyone from anywhere to connect with brands and allows them to build a large audience. […]
Author Archives: Jon Whitehead
Whenever you watch a video over the internet, you enjoy the fruits of video streaming technology. It is how videos are streamed over the internet, live, in real-time, as they are being recorded. Live streaming technology is the internet’s response to live television broadcasts, with the most popular being news shows and sports. However, this […]
As of early 2025, there are approximately 5.79 billion unique mobile subscribers worldwide, representing about 71.6% of the global population. As technology continues to rapidly improve, and as more of the world has access to the internet, mobile technology use and the way we use mobile technology are constantly changing and expanding. These mobile devices are […]
Context-aware encoding is a newer development in the online broadcasting world that is making the streaming process more efficient. This type of encoding is designed to stream with a lower bitrate while maintaining quality, which is a win-win for broadcasters. In this post, we are going to discuss everything broadcasters need to know about context-aware […]
Live video streaming is booming like never before. The market continues to grow, creating business opportunities for broadcasters in many industries. And there are more monetization options than ever for those who know how to use them. Table of Contents Why Selling Video Content Makes Sense 3 Video Monetization Models How AI and Technological Advancements Are […]