In 2025, OTT video monetization is a key part of how media businesses grow and reach their audiences. The global OTT market is expected to surpass $450 billion, with viewer habits shifting toward flexible, personalized, and often ad-supported streaming experiences. This rapid growth has created new challenges—and opportunities—for content owners trying to choose the best […]
Author Archives: Jon Whitehead
With the business world becoming increasingly digital, video content is more essential than ever. It is used for connecting with customers, training employees, and sharing critical information. However, as high-definition, 4K, and even 8K videos become the norm, the technology needed to deliver this content must continue to evolve. Enter the HEVC codec (High-Efficiency Video […]
In the last few years, video content creation has shifted from time-consuming studio setups to streamlined, software-driven workflows. Now, in 2025, the rise of AI video generators has introduced an entirely new layer of speed, flexibility, and creative control that professional broadcasters are quickly learning to harness. What began as simple text-to-video conversion has evolved […]
Video now makes up over 82% of all internet traffic, and it’s only growing. In this landscape, video isn’t just popular; it’s essential. Businesses that want to stand out in 2025 are investing in high-quality, professional video, especially for live streaming. But beyond resolution and HD buzzwords, one technical element can make or break your […]
Video streaming has skyrocketed in popularity in various industries, especially post-COVID. Research shows that towards the end of 2023, almost 30% of internet users worldwide watched live streaming content weekly. However, in 2024, breaking news and sports were the most popular categories of livestream videos among U.S. audiences. With this surge in viewership, video buffering […]