Live video will account for 17% of internet video traffic by 2022. Do that math, and that’s a 15-fold growth since 2017. Clearly, companies are increasingly investing in ways to stream live video as a central element in their business. And relatedly, the more data that decision-makers can access, the better the business outcomes […]
Search Results for: Video Analytics
Analytics are statistics or measurements of customer behavior. Typically, businesses use this information to determine what it is people do on their websites. This data is a goldmine when it comes to objective assessments of a business’ strengths, weaknesses, and opportunities. Specifically, this article examines video analytics provided by an OVP or online video […]
The global enterprise video market is expected to reach $40.84 billion by 2022. That’s an annual growth rate of more than 20 percent. More than 30 percent of fans now stream sports to their phones or tablets. Live video is increasingly important. That means you should pay close attention to how it performs via […]
Not so long ago, HD was the gold standard in video quality. Everyone was clamoring to get the latest HD television or smartphone with an HD screen and camera. Then came full HD, and creators upgraded their recording setup to pump out videos at 1080p, but soon, even that wasn’t enough. Sharp images weren’t enough […]
Video monetization platforms continue to create a variety of new business opportunities as skyrocketing growth has normalized into the widespread adoption of live streaming video in every format on every device. Streaming research shows that digital video ad spend is projected to reach $72 billion in 2025, a 14 % increase over 2024, and will […]