We live in a world where advertising is all about being “top of mind” for your customers. But at the same time, people are tired of TV ads and annoyed by web ads. So, just how can you still build awareness of your business in today’s increasingly digital world? In a nutshell, by live video […]
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Over-the-top (OTT) technology is shifting the way broadcasters distribute content. By bypassing the constraints of traditional media networks, OTT platforms offer better access to the content audiences want and allow them to access it at their leisure. What is OTT streaming? It is all about providing viewers with the specific content they want. OTT streaming […]
Businesses use videos for various purposes, from training employees to engaging their target audiences with educational content. According to Wyzowl, 91% of businesses use videos for marketing purposes, and 90% of those who use videos claim they deliver a good return on investment (ROI). To host and stream these videos, businesses can either use free […]
The consumption of traditional television has been on a decline in the last decade, and the ratings speak volumes about that. It is increasingly being replaced by Internet content, such as YouTube and various online streaming services and OTT platforms. OTT full form allows viewers to directly influence the content they consume, depending on their […]
Live camera streaming has become a cornerstone of modern content creation, connecting audiences and broadcasters in real-time like never before. Capturing live events, hosting interactive sessions, and showcasing behind-the-scenes moments offers an unparalleled level of authenticity and engagement. Over half of marketers now use live streaming as their go-to strategy, making it one of the […]