Dacast Website Analytics Definitions and Metrics Glossary

By Rich Jenkins

3 Min Read

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Rich Jenkins

Director of Product at Dacast with experience in enterprise, start-ups and everything in-between. Believes coffee and kale do compete and enjoys consuming both.

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    Video analytics is a very powerful tool for broadcasters. They give broadcasters the ability to see how viewers are interacting and responding to their videos, which allows them to better tailor their content to connect with their target audience.

    However, there is a bit of jargon used in many website analytics platforms, so not all terms used in the context of analytics are self-explanatory. 

    This guide will explain the meaning of some common analytics related video terminology that Dacast uses so you know exactly what data you’re looking at, as well as how it should be interpreted.

    Dacast’s Glossary of Website Analytics Definitions

    Concurrent Users

    The number of people viewing your content at the same time

    Content

    A Live Stream or Video on Demand asset

    Engagement

    How long viewers watched for, i.e. how engaged they were. For example, 75% of viewers watched at least 30 seconds.

    Impressions

    An “Impression” is when a video player loads but the content doesn’t start playing, usually because autoplay is off and the viewer could see the video but chose not to play it

    Play Time

    The amount of time a piece of content was played; also expressed as a “Duration”

    Plays

    A “Play” is when content is actually played, as opposed to an “Impression”

    Revenue

    The amount of money generated by paywall sales, minus fees (i.e. your actual revenue)

    Sales

    The number of times a piece of content was sold. (i.e. Revenue = Sales x Price)

    Viewers

    A “Viewer” is an actual person who is viewing content and may have multiple “Plays” and “Impressions”

    Video Terminology Updates

    This glossary of Website Analytics Definitions will be updated with new video terminology on a regular basis, so please bookmark this post to see all the new analytics terms we will be adding to this page.

    Any questions or need help/access to Dacast’s video analytics features? Please contact us.

    Not yet a Dacast user, and interested in trying Dacast risk-free for 14 days? Sign up today to get started.

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    author avatar

    Rich Jenkins

    Director of Product at Dacast with experience in enterprise, start-ups and everything in-between. Believes coffee and kale do compete and enjoys consuming both.

    Sign up for a 14-Day trial.

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