Dacast Website Analytics Definitions and Metrics Glossary

By Rich Jenkins

4 Min Read

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Rich Jenkins

Director of Product at Dacast with experience in enterprise, start-ups and everything in-between. Believes coffee and kale do compete and enjoys consuming both.

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      Video analytics is a very powerful tool for broadcasters. They give broadcasters the ability to see how viewers are interacting and responding to their videos, which allows them to better tailor their content to connect with their target audience.

      However, there is a bit of jargon used in many website analytics platforms, so not all terms used in the context of analytics are self-explanatory. 

      This guide will explain the meaning of some common analytics related video terminology that Dacast uses so you know exactly what data you’re looking at, as well as how it should be interpreted.

      Dacast’s Glossary of Website Analytics Definitions

      Concurrent Users

      The number of people viewing your content at the same time

      Content

      A Live Stream or Video on Demand asset

      Engagement

      How long viewers watched for, i.e. how engaged they were. For example, 75% of viewers watched at least 30 seconds.

      Impressions

      An “Impression” is when a video player loads but the content doesn’t start playing, usually because autoplay is off and the viewer could see the video but chose not to play it

      Play Time

      The amount of time a piece of content was played; also expressed as a “Duration”

      Plays

      A “Play” is when content is actually played, as opposed to an “Impression”

      Revenue

      The amount of money generated by paywall sales, minus fees (i.e. your actual revenue)

      Sales

      The number of times a piece of content was sold. (i.e. Revenue = Sales x Price)

      Viewers

      A “Viewer” is an actual person who is viewing content and may have multiple “Plays” and “Impressions”

      Video Terminology Updates

      This glossary of Website Analytics Definitions will be updated with new video terminology on a regular basis, so please bookmark this post to see all the new analytics terms we will be adding to this page.

      Any questions or need help/access to Dacast’s video analytics features? Please contact us.

      Not yet a Dacast user, and interested in trying Dacast risk-free for 30 days? Sign up today to get started.

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      Rich Jenkins

      Director of Product at Dacast with experience in enterprise, start-ups and everything in-between. Believes coffee and kale do compete and enjoys consuming both.

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