Today, OTT content management systems (CMSs) are to TV and cable what search engines are to libraries. This massive shift in technological advancement has made it easier for broadcasters and viewers. On the viewers’ side, OTT (over-the-top) platforms give them more control and options over what they watch and how. For example, with an OTT […]
Author Archives: Emily Krings
Brands and organizations are getting increasingly creative with how they connect with their audiences. Live streaming video recording and podcasting with video are two approaches that people are taking to form stronger connections through lifelike interactions. There is some overlap between live streaming and podcasting, but they are quite different from one another. In this […]
Using video in sales emails is an incredibly powerful tool to help increase prospect engagement, decrease the length of the sales process, and improve information retention. However, not enough companies utilize video for sales emails as a regular part of their marketing and distribution process. While creating the right video for your sales emails takes […]
Green screens are a commonly used cinematic technique called chroma keying. Essentially, green screens allow production teams to swap or even erase background elements from the production environment. By using green screens, producers, with the help of green software engineering engineers, can create a staging environment that allows creativity to flow and spectacularly curated films to […]
In the ever-evolving digital landscape, businesses are always looking for new ways to create videos that are interesting and informative and that will connect with their audience. How many times a day do you use your mobile device to look something up? Your search results likely contain as many video results as they do written […]