Author Archives: Jon Whitehead

The way most content creators and broadcasters talk about their jobs leads many to think it’s as easy as pointing a camera at yourself and hitting the record button. But the actual behind-the-scenes is a lot more technical than that. For a video or live stream to be enjoyable or even just watchable, you must […]

Over-the-Top (OTT) advertising is transforming how brands connect with audiences. It’s been leading the change in the digital-first world, but what exactly is OTT advertising? Simply put, it’s a way for brands to reach audiences through over the top streaming platforms while bypassing traditional cable or satellite TV providers. Think of the ads you see […]

In 2024, the best way to livestream an event involves utilizing advanced technology and user-friendly platforms. This ensures a seamless experience for viewers. Live event broadcasts offer businesses and broadcasters the opportunity to engage with a global audience in real-time. Hosting a live stream can boost brand visibility, drive real-time interactions, and provide valuable analytics […]

Live-streaming video content is becoming more prominent in the professional world. Businesses are incorporating videos for sales, marketing, training, and more. People with little to no broadcasting experience are diving headfirst into the world of online video, not realizing how technologically complex this topic is. That’s why we’ve made it our mission to break down […]

As the business world becomes increasingly digital, video content becomes a vital tool for connecting with customers, training employees, and sharing information. But with the rise of high-definition and ultra-high-definition video, the technology to deliver it needs to evolve. That’s where HEVC (High-Efficiency Video Coding), also known as H.265, comes in. This cutting-edge codec allows […]