Search Results for: monetize video

Still, a relatively new video distribution approach, Over The Top video (OTT) continues to push the big dogs—cable and broadcast TV—towards the fringes. With Netflix an early adopter of this trend, OTT video providers have exploded in numbers in recent years. Amazon, Apple, and dozens of other major companies have explored this approach. For example, […]

  In today’s world of mobile content streaming, monetization of OTT video content is more relevant than ever before. In recent years, mobile streaming solutions have drastically changed how we consume video. And today, this trend has no visible end in sight. In fact, we’ve seen a 100+% year-over-year increase among people watching videos daily […]

  Content publishers are increasingly relying on live streaming video as an important tool in their professional toolbox. According to Publishing Executive magazine, “video has become a standard component of the content mix for media brands.” Companies of all sorts, from traditional media to educational businesses, to entertainment and OTT publishers, stream live video as […]

  Video marketing is widely used in modern business. According to We are Social, 70% of marketers plan to use video marketing in 2019. These numbers make sense. Another data set from Animoto’s Social Video Forecast suggests that 76.5% of marketers and small business owners are seeing measurable results with video marketing. In this blog post, […]

  Starting a few years ago, young millennials (ages 14-25) began watching more video on digital devices than on television. That was a watershed moment for the streaming video industry, and that momentum continues today. Digital video is the rising star of the entertainment world, and video streaming solutions are an integral part of that boom. This […]