The live video streaming market is predicted to be worth $102.09 billion by 2023. The rise of this industry has coincided with the growth of the internet and the trend towards virtual event attendance, distance learning, remote work, and the development of video for marketing and sales. The downside to the explosive growth of live […]
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As piracy and hacking continue to increase yearly, broadcasters should be concerned with securing their video content. The he U.S. Chamber of Commerce estimated $29.2 billion of lost revenue from piracy.That lost revenue isn’t just from feature films and television; but also from online content. Data breaches, unauthorized video sharing, and hacks can be a […]
Streaming video online has become an approachable and relevant avenue for businesses in recent years. When streaming live video over the internet started, it seemed complex and didn’t seem to provide businesses with enough ROI. But with robust streaming solutions being readily available to new and experienced broadcasters, that’s changed now. It is much easier […]
The terms “transcoding” and “encoding” are thrown around regularly when it comes to online cloud video streaming. Both of these processes are very important to make live streaming possible and to maintain the video quality on both live and on-demand content. The terms are not the same though, and it is important to understand the […]
The cloud is transforming the way broadcasters operate. In fact, many brands are starting to recognize that all-in-one cloud video platforms for live streaming and video on demand (VOD) are more convenient, scalable, and feature-rich than traditional broadcasting technologies. With this in mind, let’s look at what cloud video platforms are, and the key features […]
Online video streaming is a booming industry. This type of media distribution is leveraged by brands to help their viewers feel updated and informed. Live streaming, in particular, is often used to make their audience feel they are part of an event. This increased viewer engagement is valuable to countless businesses, schools, and other professional […]
Today’s viewers want complete control over their video streaming experience. That’s why many broadcasters are providing video on demand (VOD) streaming content for their audiences. Choosing a VOD software solution, however, can be challenging. Let’s take a closer look at video on demand and how it differs from live streaming. We’ll also cover the key […]
The internet has been a driving force behind the major shift in the way that we consume media. Online video streaming is growing more popular by the day. Hackers, pirates, and other people with poor intentions are taking advantage of opportunities to cash in on unsecured streaming setups. That is why it is so important […]
Businesses are using video content for all sorts of purposes in business. In fact, 80% of marketing professionals say that video content is becoming more important in this arena. It is used for sales, marketing, training, virtual event hosting, and more. Broadcasters use video hosting to store and deliver their content. Naturally, this comes with […]
Streaming video online has become a key part of many brands’ business models, and how brands utilize video content has evolved. Choosing between a live streaming model for your video content and an on-demand model doesn’t have to be mutually exclusive. With the right streaming platform, you can share your videos both ways and successfully […]