Search Results for: live streaming

Cloud Transcoding: What It Is and Why It’s Important in 2025

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The quality of online video streaming plays a massive role in the viewer experience. When streaming quality is compromised, OTT (Over-The-Top) platforms face potential revenue losses of up to 25%. To address this, cloud video encoding and cloud transcoding have emerged as critical processes for broadcasters aiming to deliver high-quality streams efficiently. Cloud transcoding, in […]

The 10 Best Video Storage Solutions for 2025: A Comparison Guide for Professional Broadcasters

With video content continuing to surge across all platforms, how you store and manage that content is just as important as the content itself. In 2025, choosing the wrong video storage solution can result in slow streaming, security vulnerabilities, and lost opportunities. But get it right, and your broadcasting game can reach new heights. The […]

CBR vs. VBR: Differentiating Constant Bitrate from Variable Bitrate

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There is a lot going on behind the scenes of live streaming. Many types of technology come together to deliver high-quality videos that capture events as they unfold in real-time. Encoders play a very important role in this process. Broadcasters have a lot of choices when it comes to configuring their encoder settings. The settings […]

How to Create a Video Monetization Strategy in 5 Steps [2025 Update]

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A solid video monetization strategy presents a tremendous opportunity for today’s broadcasters. Organizations of all sizes are using live streaming, video on demand, and OTT technologies to distribute content quickly and effectively while generating revenue at the same time. With traditional cable and satellite networks rolling out their own video subscription plans, it can feel […]

Bitrate vs. Resolution for Professional Broadcasting

When it comes to live streaming, understanding the relationship between bitrate and resolution is crucial for delivering a high-quality viewing experience. Both play significant roles in video quality, but they affect your stream in different ways. Bitrate refers to the amount of data used to transmit a video, while resolution determines the clarity and sharpness […]