What is a Paywall in Video Monetization?

By Jose Guevara

4 Min Read

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Jose Guevara

Jose is a part of the Dacast Customer Onboarding team and started working with the company in 2016. He has vast experience in customer service/engagement and live streaming support.

     

    What is a Paywall?

    A video paywall is software that restricts free access to digital content by requiring a viewer to purchase the video or pay for a subscription to gain access to the content. Your Dacast account gives you access to the main tools you need to monetize video content. Having content behind a paywall means that content is behind a Pay-Per-View or Subscription, so the viewer will have to make a payment before they can access this content. Some of the paywall functions include:

    • Access to your saved pay-per-view/subscriptions/promo codes presets (section “Presets” of your Paywall
    • Creation of price groups and promo codes (section “Groups” of your Paywall)
    • Access to your Pay Per Views and Subscriptions balance lines (section “Transactions” of your Paywall)
    • Access to your balance (section “Withdrawals” of your Paywall)
    • Customization of your paywall using paywall themes (section “Theming” of your Paywall)
    • Payment requests and managing your payment settings (sections “Settings” of your Paywall)

    What are the Biggest Advantages of Dacast’s paywall?

    There are several advantages of using a secure paywall like the one offered with Dacast. Some of the biggest Dacast paywall advantages include:

    • Group pricing: Sell one ticket and give access to multiple content options (VODs, Live Streams, Playlists).
    • Powerful subscription system: Offer your customers a recurring pricing option with several frequencies available.
    • Multiple currencies: More than 135 currencies are available. If you do not see your currency on the list, please contact us.
    • Multi-language interfaces: Choose among 10 different languages when using the paywall.
    • Video Preview: Promote an event by showing a video teaser on the paywall before your viewers purchase the content.
    • Live event support for your viewers: One of our professional services (contact us if you are interested).

    Dacast’s paywall is secure, fully white-label, and offers unlimited prices and promo codes for all your video content.

    Who Can Access Dacast’s Paywall?

    Dacast’s paywall is available to users with the following plans:

    • Free trials
    • Scale plans and above
    • Starter plans with the Paywall option ($75 per month/year)
    • Event plans are superior and equal to $750

    What is Video Monetization?

    Simply put – video monetization is getting paid for the videos you publish online. Not so much for the creation, but rather when audiences view or download your content. The more people that watch the greater your earnings. But how does it all work? Broadcasters can generate revenue from their videos in a number of different ways. The most common include inserting ads, incorporating sponsors, offering subscriptions, or creating product or service reviews.

    Types of Monetization Available with Dacast

    Dacast supports the following monetization methods: Subscriptions, Pay-Per-View, and Ads-Insertion.

    SVOD is a subscription-based method that allows viewers to have unlimited access to a video library for as long as their subscription lasts. Subscriptions are typically weekly, monthly, or quarterly.

    TVOD is most commonly known as pay-per-view. As the name suggests, viewers pay for what they want to watch.

    AVOD refers to ad-based monetization. You have the option to serve ads on your content. Ads are funded by your advertisers, so rather than paying out of pocket, your viewers pay for the content with a minute or so of their time.

    Any questions or need help with the paywall and video monetization features? Please contact us. Not yet a Dacast user, and interested in trying Dacast risk-free for 14 days? Sign up today to get started.

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    Additional Resources

     

    author avatar

    Jose Guevara

    Jose is a part of the Dacast Customer Onboarding team and started working with the company in 2016. He has vast experience in customer service/engagement and live streaming support.

    Sign up for a 14-Day trial.

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