What are the Differences Between Plays, Impression and Unique Viewers?

By Harmonie Duhamel

1 Min Read

banner image featured
author avatar

Harmonie Duhamel

Harmonie is a Senior digital marketer with over 6 years in the Tech Industry. She has a strong marketing and sales background and loves to work in multilingual environments.

Share this post

Sign up for a 14 Day trial.

    When it comes to reading your Dacast analytics, it is important to pay attention to the difference between Plays, Impressions and Unique Viewers. 

    Here are the differences:

    • Plays: Total clicks of the play button.
    • Impressions: Number of times the video was loaded on to a webpage, even if the viewers did not click begin playback.
    • Unique Viewers: Number of individual viewers who watched your videos, no matter how many times.

    Additional Resources

     

    author avatar

    Harmonie Duhamel

    Harmonie is a Senior digital marketer with over 6 years in the Tech Industry. She has a strong marketing and sales background and loves to work in multilingual environments.

    Sign up for a 14-Day trial.

    Read Next

    Read Next

    article featured

    Type of channels Dacast Offers

    author avatar

    polina

    4 Min Read

    article featured

    Find Your Language With The Multilingual Tool

    author avatar

    Samantha Lo

    3 Min Read

    article featured

    Beta Side Panel

    author avatar

    Samantha Lo

    4 Min Read

    Subscribe Now

    Stay up-to-date with the latest features and product releases. Cool tips, expert advice and more.