What are the Differences Between Plays, Impression and Unique Viewers?

When it comes to reading your Dacast analytics, it is important to pay attention to the difference between Plays, Impressions and Unique Viewers. 

Here are the differences:

  • Plays: Total clicks of the play button.
  • Impressions: Number of times the video was loaded on to a webpage, even if the viewers did not click begin playback.
  • Unique Viewers: Number of individual viewers who watched your videos, no matter how many times.

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Harmonie Duhamel

Harmonie is a Senior digital marketer with over 6 years in the Tech Industry. She has a strong marketing and sales background and loves to work in multilingual environments.