Online Video Platform (OVP)

What is the Difference Between Video Hits and Streaming Visitors?

By Harmonie Duhamel

3 Min Read

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Harmonie Duhamel

Harmonie is a Senior digital marketer with over 6 years in the Tech Industry. She has a strong marketing and sales background and loves to work in multilingual environments.

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      When it comes to reading your Dacast analytics, it is important to pay attention to the difference between streaming visitors and video hits.

      Here’s the difference:

      • Streaming visitors are unique viewers watching your videos or live streams.
      • Video hits measure the number of times that viewers watch your videos or live streams.

      For example, if one viewer goes to watch your video, leaves and then comes back that will count as one visitor and two hits.

      Under certain circumstances, you can have a massively high number of hits relative to your viewers. This may be due to one of a few reasons.

      The first reason would be that your page features something that causes it to refresh on its own. Another reason would be that someone is trying to view your content from a poor internet connection that might drop repeatedly and come back.

      Lastly, if you use geographic restrictions this may cause the player to load several times when someone is locked out, inflating the number of hits.

      Understanding these different technicalities is important because it allows you to get more of the advanced video analytics.

       

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      author avatar

      Harmonie Duhamel

      Harmonie is a Senior digital marketer with over 6 years in the Tech Industry. She has a strong marketing and sales background and loves to work in multilingual environments.

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