The consumption of traditional television has been on a decline in the last decade, and the ratings speak volumes about that. It is increasingly being replaced by Internet content, such as YouTube and various online streaming services and OTT platforms. OTT full form allows viewers to directly influence the content they consume, depending on their […]
Author Archives: Jon Whitehead
Broadcasting has been around for a long time as one of the key ways of transmitting information to the masses. It is commonly used in radio and traditional television, and with broadcasting, it is possible to send the same message to the homes of many recipients. On the other hand, multicasting is a new wave […]
Over-the-top (OTT) platforms are becoming a bigger part of the media space. They are crucial in conserving bandwidth and enabling the changes in traditional media by distributing content directly to viewers. There has been a noticeable growth of OTT platforms in recent times. The main proof is the fact that, since 2010, the pay TV […]
The way most content creators and broadcasters talk about their jobs leads many to think it’s as easy as pointing a camera at yourself and hitting the record button. But the actual behind-the-scenes is a lot more technical than that. For a video or live stream to be enjoyable or even just watchable, you must […]
Over-the-Top (OTT) advertising is transforming how brands connect with audiences. It’s been leading the change in the digital-first world, but what exactly is OTT advertising? Simply put, it’s a way for brands to reach audiences through over the top streaming platforms while bypassing traditional cable or satellite TV providers. Think of the ads you see […]