Choosing the right live streaming API is crucial for delivering high-quality interactive live video. With so many options available, it can be difficult to navigate. But it’s essential to understand how each provider meets your specific needs. Deciding often involves evaluating several factors including performance, features, and integration capabilities. In a nutshell, a live streaming […]
Author Archives: Emily Krings
Online content is a video marketing strategy employed by the biggest brands and businesses. However, many business and marketing videos fail to make a dent because they rely too heavily on short-form videos. While short-form video content is great and useful for marketing on social media platforms, for example, long-form content can make a huge […]
The way we’re consuming content is always changing. The way media channels distribute is becoming more geared towards particular target audiences and personalized experiences. Hence the digital landscape and media consumption habits are changing, too. This fragmented media landscape is now an OTT trend that broadcasters are taking advantage of to propel their content. We […]
Today, OTT content management systems (CMSs) are to TV and cable what search engines are to libraries. This massive shift in technological advancement has made it easier for broadcasters and viewers. On the viewers’ side, OTT (over-the-top) platforms give them more control and options over what they watch and how. For example, with an OTT […]
Using video in sales emails is an incredibly powerful tool to help increase prospect engagement, decrease the length of the sales process, and improve information retention. However, not enough companies utilize video for sales emails as a regular part of their marketing and distribution process. While creating the right video for your sales emails takes […]