Author Archives: Jon Whitehead

The consumption of traditional television has been on a decline in the last decade, and the ratings speak volumes about that. It is increasingly being replaced by Internet content, such as YouTube and various online streaming services and OTT platforms. OTT full form allows viewers to directly influence the content they consume, depending on their […]

Broadcasting has been around for a long time as one of the key ways of transmitting information to the masses. It is commonly used in radio and traditional television, and with broadcasting, it is possible to send the same message to the homes of many recipients. On the other hand, multicasting is a new wave […]

There is no question whether over-the-top (OTT) content streaming is the future of media consumption – we can already see its dominance over traditional distribution models. As successful as some of these OTT content streaming platforms, such as Netflix and YouTube, are, there is no one clear-cut way to approach OTT monetization. Before we dive […]

Over-the-top (OTT) platforms are becoming a bigger part of the media space. They are crucial in conserving bandwidth and enabling the changes in traditional media by distributing content directly to viewers. There has been a noticeable growth of OTT platforms in recent times.  The main proof is the fact that, since 2010, the pay TV […]

Did you know that the quality of technology you use when making videos can make or break your content’s success? The wrong audio codec can mess up the sound of your video, and saving your content in the wrong format can make it unusable. So, if you want to produce high-quality streams, you need to […]