As media viewing increasingly shifts from TV to the internet, cord cutting is becoming dominant. Traditional broadcast media is increasingly shifting to “OTT” (Over-The-Top) content. In this model, media is delivered via the internet. The live video streaming market is predicted to be worth $70.5 billion by 2021. As the industry shifts, OTT broadcasters are looking for new revenue generation methods. This requires video monetization platforms—the subject of this article.
There are various methods of monetizing OTT video. The three main approaches are transactional (pay-per-view), subscriptions, and advertising. All these approaches may make sense. Or, a combination of all of the above may be best for you.
In this essay, we’ll compare various video streaming solutions and other video monetization platforms. Our aim is to help you learn what sort of tools are on the market to monetize your OTT and online video efforts, so that you can choose the best platforms for you.
Comparison of OTT and video monetization platforms
Some video streaming platforms include robust built-in tools for video monetization. Others include partial functionality. When looking at various platforms, keep an eye on pricing, as well. Many video monetization platforms only offer tools at very high pricing levels.
And be aware that some online video platforms don’t include any built-in tools for video monetization. For example, neither IBM Cloud Video nor Wowza include any sort of built-in monetization tools.
Now, let’s dive into our comparison of video monetization platforms.
Our first two video monetization platforms use a slightly different model. Both of these services provide monetization tools for existing live streaming solutions. The Cleeng service, for example, offers a paywall. This allows for monetizing video with pay-per-view for live streaming and subscriptions for VOD.
Cleeng’s paywall services include a wide range of powerful features that expand on the basics. These include authentication tools so users can watch across multiple devices. Also included is lead capture, analytics, and more. A Cleeng account allows you to deploy a paywall to support monetization.
- Pay-per-view monetization for live streaming events
- Subscription monetization for VOD
- Multi-language support
- Live video portal solutions
- Multi-device user authentication
- Fraud prevention
- Revenue sharing at 2.5% + $0.99 per ticket sold, plus processing fees
The second external provider for video monetization platforms that we’ll look at is called Inplayer. Like Cleeng, Inplayer offers a paywall solution for video monetization. Pay-per-view and subscriptions are both supported. Packages are also supported, allowing you to bundle multiple pieces of content together.
InPlayer also supports coupons, geoblocking, and currencies (with currency control). It also includes some cool unique features, like the ability to allow users to pay with “social currency”— a tweet or like, for example.
- Pay-per-view and subscriptions support
- Multi-currency support
- Built-in CRM system to capture data about your users
- API access to the platform
- Lead capture
- 24/7 support available
- Revenue sharing at $0.50 per transaction plus 10%
Muvi is an online video platform aimed at helping you launch managed video streaming platforms. Their service includes support for both live streaming and VOD. It also includes a video player, options for apps, and some monetization tools.
The Muvi platform supports all major revenue models, including advertising, pay-per-view, and subscriptions. This includes a built-in paywall to facilitate payments. However, Muvi doesn’t seem to offer basic security features. These include geographic and referrer restrictions or password protection.
- Live streaming and VOD support
- Advertising monetization
- Pay-per-view support
- Subscriptions support
- 24/7 support available
- Pricing starts at $199/month for a basic plan. Professional users will likely need the “Standard” plan ($399/month) or above. Prices go up to $3900/month or more.
Next, let’s take a quick look at the next platform: Lightcast. Lightcast is an online video service that provides a variety of video hosting and distribution services. This includes a range of OTT services, such as the ability to create custom mobile and smartTV apps.
The Lightcast system also includes monetization tools. Lightcast supports monetization via all the major models—advertising, pay-per-view, and subscriptions. Monetization tools cost extra on top of each Lightcast plan.
- VOD and live streaming platform
- Supports advertising monetization
- Transactional (pay-per-view) monetization
- Subscriptions monetization (only monthly)
Finally, let’s take a look at DaCast. Our streaming solution includes both live streaming and VOD hosting and delivery. All streams are delivered via the top-tier Akamai CDN (Content Distribution Network). DaCast has three different built-in monetization tools: pay-per-view, subscriptions, and advertising. These tools make it easy to quickly monetize a video.
Pay-per-view and subscriptions function via a paywall built-in to the DaCast video player. This allows viewers to make secure, instant payments and gain access to video content right in the same window. Users can renew subscriptions weekly, monthly, quarterly, biannually, or annually. Prices can be set in either USD or Euros, and discount coupon codes can be created for marketing and promotional purposes as well.
These tools are for both live streaming and video-on-demand.
DaCast also partners with external paywall systems like Cleeng and Inplayer. This allows you to steam over Akamai CDN with DaCast using your Cleeng or Inplayer paywall.
- Live streaming and VOD
- Fast, global delivery via the Akamai CDN
- Supports pay-per-view (transactional), subscriptions and advertising starting with $125/month “Premium” plan
- Analytics and reports for monetization
- video API access available
- Integrates with Cleeng, Inplayer, and ads server network
- 24/7 customer support
Hopefully, this article has introduced you to some of the top video monetization platforms. These services have different pricing and levels of service. However, this review will hopefully help you to choose the best platform for you.
We’d love to hear from our audience on this one! Any questions or thoughts? Let us know in the comments! We’ll respond, and we look forward to the dialogue. For regular tips on live streaming and exclusive offers, you can also join the DaCast LinkedIn group.
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As always, thanks for reading and good luck with your live streaming.