7 Video Monetization Platforms to Boost Your OTT Video Content
As media viewing increasingly shifts from TV to the internet, cord-cutting is becoming dominant. In particular, traditional broadcast media is increasingly shifting to “OTT” (Over-The-Top) content. In this model, it’s the internet that’s delivering media to viewers. For example, research shows that the video streaming industry is will experience revenue growth of 7% in 2020 alone. As the industry shifts worldwide, OTT broadcasters are looking for new revenue generation methods. And that requires video monetization platforms, which is the focus of this article.
First, note that there are various methods of monetizing OTT video. Overall, the three main approaches include: transactional (pay-per-view), subscriptions, and advertising. Depending on your situation, perhaps all of these approaches may make sense. On the other hand, maybe a combination of these monetization methods is most ideal for your video content.
In this post, we’ll compare various video streaming solutions and other video monetization platforms. Overall, our goal is to help you learn what tools exist for monetizing your OTT and online video efforts. That way, you can be sure to choose the best platform for you. Now, let’s jump right in!
Intro to OTT and Video Monetization Platforms
When comparing video monetization platforms, you also want to keep an eye on pricing. For example, many video monetization platforms only offer tools at very high pricing levels. As a result, it pays to do a little research before investing money into a streaming platform.
Finally, not every online video publishing platform includes built-in tools for video monetization. For example, neither IBM Cloud Video nor Wowza includes any built-in monetization tools. When it’s time to narrow down your list of viable video monetization platforms, make sure to inquire about these tools.
With that context in mind, let’s turn to our comparison of five video monetization platforms, including Dacast.
Video Monetization Platforms Review
CleengOur first of the video monetization platforms under review is Cleeng. Among other tools, these services provides monetization tools for existing live streaming solutions. Specifically, the Cleeng service offers a paywall through which to generate revenue from your streams. This allows for monetizing video with pay-per-view for live streaming and subscriptions for VOD.
Overall, Cleeng’s paywall services include a wide range of powerful features that expand on the basics. For example, these include authentication tools, which allow users to stream their content across multiple devices. In addition, Cleeng offers lead capture, analytics, and other key features.
- Pay-per-view monetization for live streaming events
- Subscription monetization for VOD
- Multi-language support
- Live video portal solutions
- Multi-device user authentication
- Fraud prevention
- Revenue sharing at 2.5% + $0.99 per ticket sold, plus processing fees
The second external provider for video monetization platforms that we’ll discuss here is Inplayer. Like Cleeng, InPlayer offers a paywall solution for video monetization. Pay-per-view and subscription-based monetization are both possible. In addition, InPlayer supports monetization packages. This option allows users to bundle multiple pieces of content together.
InPlayer also supports coupons, geoblocking, and currencies (with currency control). Finally, the service offers some unique features as well. For example, users can allow viewers to pay with “social currency”— a tweet or a “like,” for example.
- Pay-per-view and subscriptions support
- Multi-currency support
- Built-in CRM system to capture data about your users
- API access to the platform
- Lead capture
- 24/7 support available
- Revenue sharing at $0.50 per transaction plus 10%
MuviNext up, Muvi is an online video platform aimed at helping to launch managed video streaming platforms. This service includes support for both live streaming and VOD. It also includes a video player, options for apps, and some monetization tools.
The Muvi platform supports all major revenue models, including advertising, pay-per-view, and subscriptions. This includes a built-in paywall to facilitate payments. However, Muvi doesn’t seem to offer basic security features. For example, the service doesn’t support geographic and referrer restrictions or password protection.
- Live streaming and VOD support
- Advertising monetization
- Pay-per-view support
- Subscriptions support
- 24/7 support available
- Pricing starts at $199/month for a basic plan. Professional users will likely need the “Standard” plan ($399/month) or above. Prices go up to $3900/month or more.
Next, let’s take a look at the next platform under review: Lightcast. As an online video service, Lightcast provides a variety of video hosting and distribution services. These include a range of OTT services, such as the ability to create custom mobile and smartTV apps.
Like the other video monetization platforms compared here, the Lightcast system also includes monetization tools. Lightcast supports monetization via all the major models—advertising, pay-per-view, and subscriptions. However, note that monetization tools cost extra on top of each Lightcast plan.
- VOD and live streaming platform
- Supports advertising monetization
- Transactional (pay-per-view) monetization
- Subscriptions monetization (only monthly)