2019 OTT Video Platform Comparison: Integrated Monetization Tools

Integrated Monetization Tools

Every area of home entertainment spending has declined over the past five years—except online video. In fact, worldwide OTT revenue is expected to reach $83.4 billion by 2022. And that’s why businesses in the media and entertainment sectors are eager to join the party and invest in an OTT video platform.

Today, there are three main ways to monetize online videos. These include subscriptions, pay-per-view/transactional, and advertising. Each model is extremely successful, for different reasons. Worldwide, SVOD revenue is expected to hit $21.15 billion by 2023. As of 2019, TVOD revenue in the United States is roughly $1.6 billion annually. In particular, advertising is driving major revenue for a wide variety of OTT business.

In this blog post, we’ll compare five of the top OTT video platforms on the market: Brightcove, Dacast, IBM, JW Player, and Vimeo. Each of these platforms has it’s own unique approach. Of course, we can’t cover all the nuances of even one platform in a single article. However, we can provide a thorough overview. So read on, and we hope you can more easily choose the best OTT video platform for your business!

Brightcove OTT Video Platform

OTT video platformThe first platform in our comparison today is Brightcove. Brightcove is a major player in OTT. Overall, this online video platform mainly focuses on the premium market. Therefore, it’s a good option for large businesses. If you have a significant budget, especially, Brightcove can be a good choice.

Security Tools

  • ✅ Referrer and Geo Restrictions included
  • ✅ Video encryption and/or DRM
  • Password protection

Development Tools

  • ✅ Video API included
  • ✅ SDKs are available for mobile app development
  • Extras: Streamlined app development tools make it easy to create apps for multiple platforms rapidly.

Monetization Tools

  • ❌ Does not support transactional/PPV monetization
  • ✅ Supports subscriptions monetization
  • ✅ Supports advertising monetization
  • Extras: Support for “freemium” and “authentication” monetization.

Delivery and Analytics

  • ✅ CDN: Brightcove uses a combination of CDN partners for delivering content.
  • ✅ Analytics: Includes VOD and real-time analytics. Support for 3rd party analytics tools.
  • Extras: Support for “bring-your-own” CDN.

Pricing

  • 💰 Brightcove’s OTT solution uses custom pricing. It all depends on what features, storage, bandwidth, and other options you require. However, Brightcove prices itself as a premium service and focuses on Enterprise clients.

Dacast OTT Video Platform

OTT video platformNext up, let’s take a look at Dacast. Overall, Dacast is a robust, feature-packed OTT solution that should appeal to small, medium, and enterprise businesses. Given its competitive pricing and the recent merger with vzaar, Dacast is a leading player in the OTT solution marketplace today.

Security Tools

  • Referrer and Geo Restrictions included
  • ✅ Video encryption and/or DRM
  • ✅ Password protection

Development Tools

  • ✅ API included
  • ✅ SDKs are available for mobile app development
  • Extras: professional services for website and app development are available. Migration assistance included.

Monetization Tools

  • ✅ Supports transactional/PPV monetization
  • ✅ Supports subscriptions monetization
  • ✅ Supports advertising monetization
  • Extras: In-player paywall supports multiple languages and currencies.

Delivery and Analytics

  • ✅ CDN: Dacast uses the tier 1 Akamai CDN (the largest and fastest in the world) to deliver video content.
  • ✅ Analytics: Includes VOD and real-time analytics. Support for 3rd party analytics tools.
  • Extras: China ICP license allows direct VOD delivery inside China with maximum speed.

Pricing

  • 💰 OTT-oriented “Premium” and “Enterprise” plans begin at $125/month. Among other features, these plans include no less than 6,000 viewer hours. In addition, high-volume plans reduce per-GB bandwidth costs. And all Dacast plans include 24/7 support.

IBM OTT Video Platform

OTT video platformThe third platform in our comparison is IBM‘s video platform. With a massive company like IBM behind it, you can bet this platform has lots of features and professional applications. However, like Brightcove, this also means it comes at a premium price.

Security Tools

  • ✅ Referrer and Geo Restrictions included
  • ✅ Video encryption and/or DRM
  • ✅ Password protection

Development Tools

  • ✅ API included
  • ✅ SDKs are available for mobile app development
  • Extras: off-the-shelf apps available

Monetization Tools

  • ❌ Does not support transactional/PPV monetization
  • ✅ Supports subscriptions monetization
  • ✅ Supports advertising monetization
  • Extras: Flexible third-party billing APIs.

Delivery and Analytics

  • ✅ CDN: IBM uses a combination of in-house server networks and external CDN partners for content delivery.
  • ✅ Analytics: Includes VOD and real-time analytics.
  • Extras: supports bring-your-own CDN model.

Pricing

  • 💰 OTT plans have custom pricing, with no data available. Non-monetized plans cost $99-$999 per month for up to 5,000 viewer hours. Call for OTT quote.

JW Player OTT Video Platform

OTT video platformThe fourth platform in our comparison today is JW Player. Interestingly, JW Player first launched as a video player. Now, the company has expanded into video hosting and delivery services. Overall, this platform is relatively light on the features. That’s understandable since they’re relatively new to this market. However, they do have some interesting options that may appeal to certain broadcasters. Here’s a quick summary:

Security Tools

  • ✅ Referrer and Geo Restrictions included
  • ✅ Video encryption and/or DRM
  • ✅ Password protection

Development Tools

  • Video API included
  • ✅ SDKs are available for mobile app development
  • Extras: Automatic “watch next” video recommendations

Monetization Tools

  • ❌ Does not support transactional/PPV monetization
  • ✅ Supports subscriptions monetization
  • ✅ Supports advertising monetization
  • Extras: Advanced ad monetization tools, such as scheduling and video player bidding.

Delivery and Analytics

  • ❌ CDN: not specified.
  • ✅ Analytics: Includes VOD and real-time analytics. Support for 3rd party analytics tools.

Pricing

  • 💰 JW Player’s “Enterprise” plan, which is most suitable for OTT use, has custom pricing. It all depends on what features, storage, bandwidth, and other options you require. However, JW Player prices itself as a premium service and focuses on Enterprise clients.

Vimeo OTT Video Platform

OTT video platformFinally, let’s take a look at the Vimeo OTT video platform. Vimeo has existed for many years, first as a sort of YouTube alternative for creative professionals. Now, the service also offers professional OTT video hosting services. Given Vimeo’s long track record in online video, they’re a trusted service. And their feature-rich platform reflects that standard. However, pricing for Vimeo is quite steep when you add everything up. That’s a concern to keep in mind as you read this summary.

Security Tools

  • ✅ Referrer and Geo Restrictions included
  • ✅ Video encryption and/or DRM
  • ✅ Password protection

Development Tools

  • ✅ API included
  • ✅ SDKs are available for mobile app development
  • Extras: Includes branded apps for mobile, smart TVs, and game consoles, plus migration assistance.

Monetization Tools

  • ✅ Supports transactional/PPV monetization
  • ✅ Supports subscriptions monetization
  • ✅ Supports advertising monetization
  • Extras: Support for “freemium” and “authentication” monetization.

Delivery and Analytics

  • CDN network: not specified.
  • ✅ Analytics: Includes VOD and real-time analytics. Support for 3rd party analytics tools.
  • Extras: 24/7 support.

Pricing

  • 💰 Vimeo’s OTT solution starts at $1 per subscriber per month. Branded apps add $500 per month. To access AVOD, API, and SDKs, and DRM have custom pricing.

Conclusion

In summary, each of the platforms we’ve discussed here today is a great option for online video. Even the most basic of these OVPs are way more powerful than the leading video platforms just a few years ago. Nonetheless, there are still meaningful differences between these platforms that can make some more ideal than others for your business.

Dacast’s live streaming and video hosting platform makes it easy to deliver and monetize OTT video content. With Dacast, you’re always 100% in control of your content. In addition, our paywall and ad-insertion features make it fast and easy to monetize content, even for massive libraries.

Furthermore, Dacast offers a range of other features. These include, for example, API access, Akamai CDN delivery, comprehensive analytics, and custom professional services to help you get up and running. Are you interested to learn more about how our streaming solutions could meet your specific needs? If so, please contact us today. Ready to give OTT video via Dacast a try right now? In that case, just click below to sign up for our 30-day free trial (no credit card required) and start streaming today.

For exclusive offers and regular tips on live streaming, you can also join our LinkedIn group. Finally, do share your questions and feedback in the comment section below. We’ll get back to you!

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