Why You Shouldn’t Be Self-Hosting Video

Why You Shouldn’t Be Self-Hosting Video

We’ve all done something after we were told not to. It’s part of growing up! Your mom says not to
touch the stove because it’s hot. Well, that burn on your finger really showed how well you listened!

I bring up this analogy, this great analogy, to introduce what we will be discussing today in this blog. Choosing the right video hosting platform is half the battle, and the other 50% is reading this. Now listen up as I give you a warning as to why you shouldn’t be self-hosting video on your own.

Video Hosting

Video hosting is uploading video content to place or share on a website. Video hosting can be done in a couple of ways. The first way, stated earlier, is done by uploading the video straight to a website (like WordPress or Blogger). Embedding can also be done with the use of a third party hosting service (like DaCast!) which makes a huge difference in quality, loading time, and look.

For clarity, when I use an example of hosting your videos through DaCast (or YouTube), it means you are uploading your videos to DaCast (or YouTube) and then embedding it onto your website. So without further ado, let’s get started.

Bandwidth Limitations

Clint Eastwood (Dirty Harry) once said “A good man always knows his limitations” and I’m almost positive he was talking about video bandwidth. Video files are always quite large compared to any other type and for this reason you almost certainly should not be hosting videos on your own site.

Why You Shouldn't Be Self Hosting Videos

STOP! You’re exceeding your bandwidth limit.

According to KISSmetrics, “47% of visitors expect a website to load in less than 2 seconds, and 40% of visitors will leave the website if the loading process takes more than 3 seconds.” Your website or blog will certainly have bandwidth limitations that will effect any video you try to host yourself. This will cause your video to load slowly or not play at all if you exceed your limitation. It might even cause your entire website to slow down.

Imagine when you post a large video file onto your site and then 18 people try to watch the video at the same time. This will certainly exceed normal bandwidth limits and cause a huge backlash for your entire page. Not only will the viewers not be able to see the video but your entire website will be in jeopardy of crashing which I’ve learned is never a good thing. This is a really important example and shouldn’t be taken lightly (but twice a day with food).

Using DaCast’s platform will let you embed any video and will immediately improve your blog or website performance. This will bring a professional and great aesthetic feel to your site and ensures no visitors will be deterred by slow video.

Converting Video Files

With the rise of mobile phones and tablets, people are watching videos everywhere! However, to do Why You Shouldn't Be Self Hosting Videosthis successfully you need to be able to create videos that can be viewed on all these devices. Hosting the video on your website makes you responsible for converting the file so that it is compatible on all the different devices – not an easy task. When you use DaCast as your video platform, the files will be converted automatically so that none of your viewers will have trouble on any device.

Compatibility

Not only is having the files converted usually is necessary for compatibility across many devices, but for the compatibility on different browsers as well. With visitors coming to your website or blog to watch the content, different browsers use different file types for videos. DaCast’s intelligent player can switch between HTML5TM  and Adobe FlashTM to provide compatibility on both desktop and mobile.

 Free vs Professional Services

Using a free video service like YouTube can certainly be an option for hosting your videos on your website. But just like the classic movie “The Good, the Bad and the Ugly” (another Clint Eastwood movie, it’s called a theme people) that title can describe using a free service. It will help with traffic to your website by Why You Shouldn't Be Self Hosting Videosbeing attached to YouTube and is an easy way to market your videos (the good).

With free services however, you have to keep in mind ads can be placed before your videos. This can be irritating for your viewers who don’t want to sit through an ad on your website, causing them to leave. Ads can also be for competitors in your industry and the last thing you want your followers to see is a rival product or service that could be a deciding purchasing factor (the bad).

The last part of the free service trifecta involves these services being on public portals.  This means that videos uploaded onto their platforms can be accessed very easily by anyone at any time. While this may not matter to some who don’t value their content, someone who is using videos to  grow and market their business might want to be a little more protective (the ugly).

YouTube scraping is another situation that can occur in these types of services. Someone makes a program that will search out for all YouTube videos related to that topic. Then it will take all the video information (video name, description, keywords etc.) for every related video and then use a downloader to grab the video file and place it on their own site. This can be a nightmare for businesses that want their information protected.

Professional Services:

These services are definitely the way to go. Professional platforms provide tons of features and the private portal aspect, like DaCast uses, can ensure your content is protected. DaCast offers manual stream archiving, mobile broadcasting and video monetization, just to name a few of their Video on Demand features.

With DaCast’s platform you upload your Video on Demand content to the platform itself. Once on the DaCast platform, videos can be viewed from all over the globe over Akamai’s extensive Content Delivery Network.Why You Shouldn't Be Self Hosting Videos

Streaming your content with DaCast ensures your videos can be seen over multiple devices and mobile users. DaCast’s player will switch between HTML5 and Flash for instant playback and supports devices like iPads, iPhone and Android.

One of the big reasons why you should never host your own video is the amount of bandwidth needed will cripple the quality of the video, especially when you get a good number of viewers. That’s not a problem with a professional service. Purchasing the bandwidth you need will prevent any future problems with bandwidth limitations and make your videos look real professional.

A huge disadvantage for using YouTube’s free service is the potential presence of ads on your videos. Well, with professional services, there are usually never advertisements. In fact, with DaCast you can even add your own watermark of your company logo on your videos, it’s pretty neat. So now your videos load quicker, look smoother, and market better.

In Summation

Video hosting on your own website is a big no-no. We outlined the reasons why it usually doesn’t work out for people who attempt it. Converting video files, compatibility, and bandwidth limitations are three important reasons to not video host. Luckily, I was here to train you (just like Clint Eastwood’s character in Million Dollar Baby. What’d you expect from me?) and show you the solutions to this hosting problem.

Why You Shouldn't Be Self Hosting Videos

Not actual footage from “Million Dollar Baby”

Using free video services can be useful for video hosting but there are some downsides to it. While it’s a good way to gain viewership through YouTube’s extensive user base, it does have downsides like advertisements placed on your video. Free services are also located on a public portal and your videos information can be accessed and put at risk for piracy.

With DaCast you can avoid any problems with video hosting while having access to tons of unique features. Add watermarks of your company logo so that your viewers know who is behind the videos no matter where they are viewing the video. DaCast’s platform is compatible over different devices and mobile users will have no problem watching the videos over a global CDN.

Keep all these things in mind next time you even think about hosting your own video on your blog or website. We got your back!

By: Nick Small. Follow me on Google+ and see more articles like this one!