So you’re a professional and you’re looking for video hosting platforms. Excellent. You’ve come to the right place. This blog post will examine four to top video hosting platforms for pro users. We’ll look at a variety of features, as well as pricing, for each platform.
Specifically, this post is going to examine Brightcove, DaCast, Ooyala, and Wistia. We’ll also discuss why free platforms like YouTube generally aren’t suitable for most professional users.
No matter what type of professional you are, online video has something for you. One survey found that 51.9% of marketing professionals worldwide name video as the type of content with the best ROI. Eighty percent of people in another poll would rather watch live video from a brand than read their blog.
These amazing numbers can continue. Watching subscription-based OTT video services is a daily habit for 60 percent of adults in the US. In 2016, analysts estimated that mobile ad revenue represented a $16 billion revenue opportunity in the US alone.
Let’s dive into how to compare streaming solutions, then look at the specifics of our picks.
How to compare video hosting platforms
There are dozens of different video streaming platforms out there on the market. How can you compare them and find the best? Generally, we recommend looking at three areas: features, price, and support.
Professional users need certain features. We’ll dive into this in more detail in a moment. As far as pricing, different platforms have dramatically different pricing schemes. Some are much more expensive than others. Do the features justify that difference? In some cases, no.
Finally, support is also critical. Professionals need to diagnose and solve problems quickly. The availability of well-trained, rapid 24/7 customer support is essential in professional video hosting platforms.
The features professionals need
Pros need different features from their video hosting platforms. Cost is less of an issue. Functionality is more important. Professionals generally look for features such as:
- Detailed video analytics dashboard
- Powerful delivery via a “CDN” or Content Distribution Network
- Monetization options for advertising, subscriptions, or pay-per-view
- White label service (completely custom branding)
- Security and privacy settings
More and more media is being distributed via IP networks. In fact, some industry leaders are advocating that we stop differentiating between OTT and broadcast TV entirely. We are facing a future in which all TV is distributed via OTT. It’s a new video world, and to take advantage, you need a video platform.
Top 4 video hosting platforms
First up in our video hosting platforms comparison is Brightcove.
Brightcove is a video hosting platform focused specifically on marketing and business communications. Their video streaming solution includes a range of features. This includes support for both on-demand video hosting, and live streaming (starting at $499/month).
Other features include MAP/CRM integrations, analytics tools, security controls, video portals, and advertising monetization support. However you might want to know that full OTT solutions and video monetization via ads insertion are only available on custom plans.
Brightcove pricing starts at $199/month and up f0r their “Marketing” plan. This includes video portal, social sharing, CRM integrations, and basic analytics. It limits you to 50 videos and doesn’t include API access. However, live streaming is only added with the Enterprise Communications plan (starting at $499/month). This plan also adds support for SSO (Single Sign-On) and security tools, but also only supports 50 videos and 8 hours per year of SD live streaming. HD live streaming costs substantially more.
Enterprise plans are available for users with larger needs.
Phone support is not available for users on the Marketing or Enterprise Communications plan. The Marketing plan comes with a basic Silver support plan, and the Enterprise plan includes Gold support. Platinum support is available for an additional fee.
DaCast is a live streaming solution and video hosting platform that has worked with more than 110,000 broadcasters including The New York Times, Nokia, and Red Bull.
Features of DaCast online video platform include many staples for pros. A built-in paywall allows for simple monetization. An API provides full access to the platform. Comprehensive documentation and code samples make it easy to use. Analytics allow you to track how you’re doing.
DaCast is also fully white label. Custom branding is available on all plan levels. To top it all off, DaCast content is delivered via the Akamai Content Delivery Network (CDN), the largest in the world. That ensures rapid, high-quality delivery with minimal buffering issues.
DaCast pricing starts at just $19 per month for an introductory plan. The first plan level gives access to pretty much the entire DaCast platform; professional broadcasters tend to choose the Premium plan ($125/month) or Enterprise plan ($289/month). These plans include more bandwidth as well as affordable API access, direct m3u8 links for mobile app, monetization tools, and multi level access.
Custom pricing is available for larger users. Additionally, DaCast offers “event” pricing which is ideal for users streaming a single event or a short series. Pricing in these plans goes as low as 6 cents per GB.
If you encounter problems, DaCast includes 24/7 support with all plan levels. Phone support is available for Pro and Premium plans. All support is provided by trained, in-house DaCast employees, not by a call center.
Next up is Ooyala, a video platform focused on OTT and media businesses.
Ooyala provides a range of features that will be useful to some professionals. Their service is focused mainly on video-on-demand, but also supports live streaming. A range of security features allows users to ensure content remains private.
Advertising monetization and optimization is another major focus of the platform. Several built-in tools and features support this function. They also support subscription monetization and pay-per-view.
Ooyala’s pricing is based on custom-negotiated contracts. They don’t share any pricing information on their website. To get a quote, potential users must contact Ooyala and discuss which features they will need access to. Some Ooyala users have shared that pricing begins in the $500 per month range, and goes up from there.
Ooyala provides support via tech support plans that cost additional money. The bronze plan offers basic support with 16 hour response times. Gold support plans include 1 hour response times 24 hours a day.
Finally, let’s take a look at Wistia. Wistia is a B2B focused video hosting service that comes with the following features.
Wistia supports video hosting with a focus on marketing and analytics. For example, one of their headline features is “heatmaps.” This allows you to determine which segments of your videos are the most popular (or most confusing), causing people to rewatch.
The Wistia video player supports custom branding. It also allows you to add a call to action or a lead capture form. The service also provides security features and a number of video SEO options. However, Wistia does not include live video streaming functionality.
Wistia plans start free, for a simple basic plan with Wistia branding at a 3-video limit. The Pro plan, at $99 per month, includes all standard features. It also includes custom branding and 10 free videos. Additional videos cost $0.25 per month. For users with larger needs, Advanced plans are available with custom pricing.
Most Wistia plans include only basic email support via a ticketing system. Responses can take some time. Advanced plans include priority support.
Why pros should avoid free video hosting platforms
As we’ve shown, professional video hosting platforms provide a great deal of functionality. Free services like YouTube or Vimeo aren’t aimed at the same market. In general, these services make money through advertising. Plus, they never support custom branding. Their business model is simply different.
The global enterprise video market is expected to reach $40.84 billion by 2022. That’s an annual growth rate of more than 20 percent. Remember, if the product is free—YOU are the product. With this in mind, it’s best for professionals to avoid free video hosting platforms and choose a cost-competitive, professional grade host like those we’ve highlighted here.
After reading this comparison, we hope you’ll give DaCast a try. We offer a 30-day free trial that allows you to test all our live streaming and video hosting capabilities. Ready to give it a try (no credit card required)?
We love to hear from our readers, so sound off in the comment section if you have any questions or comments. For regular tips on live streaming, feel free to join our LinkedIn group.
As always, thanks for ready and good luck with your decision-making!