Benefits of Live Streaming On Websites

Benefits of Live Streaming On Websites

Just about every form of media has been usurped by the Internet. Case in point: video. As the use of traditional video cameras continues to sharply decline, the Internet has swooped in, giving rise to online video as one of today’s dominant media forms. This evolution continues as more and more people use live streaming on websites.

With that said, and the popularity of online video irrefutable, your business should absolutely consider live streaming on its website. Not only are there staggering benefits to live video broadcasting and embedding video content onto your website, but it’s a quick and relatively simple tool to attract more visitors to your site. To help you get started with live streaming and embedding content in an effective manner, read on for our breakdown of best practices and how live streaming on websites can help your business prosper.

Your Website Is Everything

In today’s web-focused world, websites are how people find and evaluate businesses. A professional website communicates brand identity, values, and services directly to your audience with no mediation. In fact, studies have found that almost 93% of consumer purchase decisions start with a search engine query.

But despite this, many organizations still don’t have a website. Various studies estimate that around half of small businesses don’t have a website of their own. That’s like flushing 93% of your potential business prospects down the drain.

Low Cost Marketing

A website is the best place to present information about your organization, largely because a website is an extremely low cost operation. Website domain name purchases and hosting rarely exceed $200 per year, and even a professional web designer will run you, at most, a couple thousand dollars.

The return on this investment is huge, though. When people search for your organization, your official website is almost certain to be the first result in the list – it may take a bit of time to reach the top of the ranking, however, especially if your business name isn’t unique.

Compared to other outreach methods, the cost per impression (the cost of getting a visitor to see your content) is extremely low. Say you spend $2000 setting up your website and pay around $100 in fees per year. Meanwhile, your website generates about 50,000 page views per year. In this scenario, the annual cost per impression over 5 years averages to less than a cent per page view, which is incredibly cheap in the advertising industry.

Embedding Content Is Critical

Once you have a good website up and running, one of the most important elements is regular content. By putting new information on your site, you encourage return visits and better communicate with your audience. Advertisements and discounts can help drive sales, while event notifications can increase in-person attendance.

live streaming on websites dacastEmbedding is the process of taking content from another website or server and implanting it on your website. It’s a sort of “picture-in-picture” effect that allows you to display information from other locations on your website.

For example, as an authentic testimonial, you could embed a tweet from a satisfied customer or associate on your website. This is a more effective tool than simply copying the text, since embedding allows readers to click through to the Twitter user’s profile, proving that this is indeed a real person showering your business with accolades. Other common types of embedded content are videos, photos, and signup and donation forms.

Rich Media Boosts SEO

SEO refers to “search engine optimization.” Basically, this is a process of technical changes and content generation that’s meant to help increase your ranking in search engine results.

This ranking can be a big boost to your business. One story details a website with a #5 ranking in Google search results and about 6,000 unique visitors per month. The #1 website in that search category receives 50,000 unique views per month—more than 8 times the amount of the fifth ranking site.

The lesson is clear: the higher you can rank in search results, the more your business will succeed.

One of the best ways to implement SEO best practices is to include rich media in your website content and blog posts. Search engines love images, audio, and video (especially when the tags are filled in correctly). This brings us to the real topic: embedding a live streaming video broadcast on your website.

How to Embed Live Streaming on Websites

example live streaming on websitesThe specific method to embed a live stream on your website depends on the video hosting provider you’re using. Here at DaCast, embedding works as follows:

  1. In the DaCast account dashboard, click the dropdown menu and select the option labeled “Publish Options” (or “Publish Settings”).
  2. Set the options, including “allowed countries,” “referrer,” and the video player theme.
  3. Configure the size of the video player window.
  4. Select iFrame or JavaScript. These are different types of code. Either code should be fine, although some users disable JavaScript by default.
  5. Copy the provided embed code.
  6. Paste the code into the HTML of your website. You may need to familiarize yourself with how to read the source code of a website to ensure you paste the code in the correct location. But don’t worry—it’s not too difficult.

If you have any problems, you may be able to find solutions in our more comprehensive blog on embedding.

It’s also important to note that the DaCast video service is white label, which means that there is no branding. This also means that, unlike YouTube and some other live streaming options, when you embed a DaCast video, you can ensure that it’s only accessible in one place: your website.

DaCast also allows other customization options, like the the ability to use custom video players such as JWPlayer or FlowPlayer. These video players’ installations can be customized to include your logo as an overlay, which makes for a more professional appearance.

Watching Embedded Live Streams

Once your live stream is embedded on your website, it’s ready to be viewed. Visitors to the site can simply click play and begin watching, unless you’ve included geographic restrictions to block their access.

If you’ve chosen to monetize your live stream using a paywall or subscription model, users will be prompted to make a payment before viewing can begin.

As you can see, embedding a live stream is relatively simple. Once you understand the process, it should only take you a few minutes before you are all set up and start reaping the major benefits from live streaming on websites.

Future of Live video streaming