Just about every form of media has been usurped by the Internet. Case in point: video. As the use of traditional video cameras continues to decline dramatically, the Internet has swooped in to replace that outdated technology. In turn, the digital video trend has given rise to online video as a dominant media form. Today, this evolution continues as more and more people use live streaming on websites.
Given the irrefutable popularity of online video nowadays, your business should absolutely consider live streaming on websites. Not only are there considerable benefits to live video broadcasting and streaming live video on your website; live streaming on websites is also a quick and relatively simple tool to attract more visitors to your site. With that context in mind, this article is designed to help you make the most of these streaming solutions, including embedding content in an effective manner.
Now, let’s turn to a breakdown of best practices for live broadcasts, as well as how live streaming on websites can help your business prosper.
Your Website Is Everything
In today’s web-focused world, websites are how people find and evaluate businesses. A professional website communicates brand identity, values, and services directly to your audience with no mediation. In fact, studies have found that almost 93% of consumer purchase decisions start with a search engine query.
Despite these statistics, many organizations still don’t have a website, or a fully functional website. In fact, multiple studies estimate that around half of small businesses don’t have a website of their own. In today’s world, not having a website for your business amounts to flushing 93% of your potential business prospects down the drain.
Low-Cost Marketing via Business Websites
A website is the best place to present information about your organization, largely because a website is an extremely low-cost operation. Website domain name purchases and hosting rarely exceed $200 per year. Even a professional web designer will cost you–at most!–a few thousand dollars.
The return on this website investment, however, is huge. When people search for your organization, your official website is almost certain to be the first result in the list. Of course, it may take a bit of time to reach the top of the ranking, especially if your business name isn’t unique.
Compared to other outreach methods, the cost per impression (the cost of getting a visitor to see your content) is extremely low. Let’s say that you spend $2000 setting up your website and then pay around $100 in fees per year. Meanwhile, your website generates about 50,000 page views per year. In this scenario, the annual cost per impression over 5 years averages to less than a cent per page view, which is incredibly cheap in the advertising industry.
Embedding Website Content Is Critical
Once you have a good-quality website up and running, one of the most important elements for live streaming on websites is regular content. By putting new information on your site, you encourage return visits and better communicate with your audience. Advertisements and discounts can help drive sales, while event notifications can increase in-person attendance.
So, what do we mean by embedding? Simply put, embedding refers to the process of taking content from another website or server and implanting it on your website. It’s a sort of “picture-in-picture” effect that allows you to display information from other locations on your own site.
For example, as an authentic testimonial, you could embed a tweet from a satisfied customer or associate on your website. This is a more effective tool than simply copying the text. Why? Unlike copy-pasting, embedding allows readers to click through to the Twitter user’s profile, thereby verifying that this is indeed a real person showering your business with accolades. Other common types of embedded content are videos, photos, and signup and donation forms.
Rich Media Content Boosts SEO Rankings
SEO refers to “search engine optimization.” Basically, this is a process of technical changes and content generation that can help to increase your site’s ranking in search engine results.
As you’re likely aware, this ranking can be a big boost to your business. For example, a website with a #5 ranking in Google search results might receive 6,000 unique visitors per month. The #1 website in that search category, on the other hand, receives 50,000 unique views per month—more than 8 times the amount of the fifth ranking site.
The lesson is clear: the higher you can rank in search results, the more your business will succeed.
One of the best ways to implement SEO best practices is to include rich media in your website content and blog posts. Search engines love images, audio, and video (especially when the tags are filled in correctly). Finally, this brings us to the real topic of focus here: embedding a live streaming on websites, specifically live video broadcasts.
How to Embed Live Streaming on Websites
The specific method to embed a live stream on your website depends on the online video platform you use. Here at DaCast, embedding for live streaming on websites works as follows:
- In the DaCast account dashboard, click the dropdown menu and select the option labeled “Publish Options” (or “Publish Settings”).
- Set the options, including “allowed countries,” “referrer,” and the video player theme.
- Configure the size of the video player window.
- Copy the provided embed code.
- Paste the code into the HTML of your website. (You may need to familiarize yourself with how to read the source code of a website to ensure you paste the code in the correct location. But don’t worry—it’s not too difficult!)
If you have any problems, you may be able to find solutions in our more comprehensive blog on embedding.
It’s also important to note that the DaCast video service is white-label, which means that there is no branding. Unlike YouTube and other consumer-grade live streaming options, when you embed a DaCast video, you can ensure that it’s only accessible in one place–on your website.
DaCast also allows other customization options. For example, our broadcasters have the the ability to use custom video players such as JWPlayer or FlowPlayer. Additionally, users can customize these video player installations to include unique logos as an overlay, which makes for a more professional appearance for your broadcast.
Watching Embedded Live Streaming on Websites
Once you’ve embedded your live stream on your website, it’s ready for viewing. Visitors to the site can simply click to play and begin viewing, unless you’ve included geographic restrictions to block their access.
If you’ve chosen to monetize your live stream using a paywall or subscription model, users will need to make a payment before viewing can begin.
And there you have it! As you can see, embedding a live stream to play from your website is relatively simple. Once you understand the process, it should only take you a few minutes to embed your content and then reap the major benefits from live streaming on websites.
We hope this article has inspired you to make the most of live streaming technology for your business. For regular tips and exclusive offers, you’re also invited to join our LinkedIn group. We’d love to connect with you! And if you haven’t yet chosen a live streaming platform, why not take advantage of DaCast’s 30-day free trial (no credit card required)? Just click the button below to sign up and start streaming live in a matter of minutes.
As always, thanks for reading, and good luck with your live streaming endeavors.