As the use of traditional video cameras continues to decline dramatically, the Internet has swooped in to replace the outdated methods of accessing news and entertainment.
The digital video trend has given rise to online streaming as a dominant form of media consumption. This evolution continues as more and more professionals have taken to live streaming on their websites.
Given the popularity of online video, your business should absolutely consider live streaming on your website. Not only are there considerable benefits to live video broadcasting and streaming live video on your website, but live streaming on websites is also a quick and relatively simple tool to attract more visitors to your site.
With that in mind, we’re going to talk about four reasons to live stream on your own website and how that can help your business prosper. We’ll also provide a breakdown of how to embed a live video player on your website.
Table of Contents:
- Benefits of Live Streaming for Your Business Website
- Building Brand Recognition
- Low-Cost Marketing
- Embedding is Easy
- Rich Media Content Boosts SEO Ranking
- How to Embed Live Streaming on a Website
Benefits of Live Streaming for Your Business Website
Embedding a live video player on your website has many perks. From building your brand recognition to boosting your search engine optimization, this practice can help push your business towards success.
Since embedding live videos on your website is both affordable and easy to do, it is worth giving it a try.
Let’s dive into the top four reasons for live streaming on your website.
1. Building Brand Recognition
In today’s web-focused world, websites are how people find and evaluate businesses. A professional website communicates brand identity, values, and services directly to your audience with no mediation.
Since studies have found that almost 93% of consumer purchase decisions start with a search engine query. Despite these statistics, many organizations still don’t have a website or a fully functional website.
In fact, multiple studies estimate that around half of small businesses don’t have a website of their own. In today’s world, not having a website for your business amounts to flushing 93% of your potential business prospects down the drain.
Smart business owners use websites that foster an on-brand experience. Live streaming directly on your totally branded website, as opposed to a third-party’s host site, forces your audience to fully submerge themselves in your brand.
All text, logos, images, ads, and CTAs are completely your own, so the focus is on your business and brand for the duration of their time on your site.
2. Low-Cost Marketing
A website is the best place to present information about your organization, largely because a website is an extremely low-cost operation. Website domain name purchases and hosting rarely exceed $200 per year. Even a professional web designer will cost you no more than a few thousand dollars.
The return on this website investment can be huge. If you have optimized your site for the right keywords, your official website should be close to the top of the list when people search for your organization.
Compared to other outreach methods, the cost per impression—or the cost of getting a visitor to see your content—is extremely low.
Let’s say that you spend $2000 setting up your website and then pay around $100 in fees per year, and your website generates about 50,000 page views per year. In this scenario, the annual cost per impression over 5 years averages to less than a cent per page view, which is incredibly cheap in the advertising industry.
Adding live video to your website is a great way to bring people to your page. With the proper layout and CTAs, they should be encouraged to engage with your content and perhaps become a customer.
Please keep in mind that once you have a professional website up and running, one of the most important elements for live streaming on websites is regular content.
By putting new information on your site, you encourage return visits and better communicate with your audience. Advertisements and discounts can help drive sales, while event notifications can increase real-time interaction.
3. Embedding is Easy
One of the perks of streaming on your website is that it is so incredibly easy. Embedding a video on your website is as easy as copying an embed code from your live streaming host and pasting it into your website’s code.
In case you are not familiar with the term, embedding refers to the process of taking content from another website or server and implanting it on your website. It’s a sort of “picture-in-picture” effect that allows you to display information from other locations on your own site.
For example, as an authentic testimonial, you could embed a tweet from a satisfied customer or associate on your website.
This is a more effective tool than simply copying the text. Unlike copy-pasting, embedding allows readers to click through to the Twitter user’s profile, thereby verifying that this is indeed a real person showering your business with accolades.
In addition to video players, other common types of embedded content are photos and signup or donation forms.
4. Rich Media Content Boosts SEO Rankings
SEO refers to “search engine optimization.” Basically, this is a process of technical changes and content generation that can help to increase your site’s ranking in search engine results.
As you’re likely aware, boosting this ranking can be very beneficial to your business. For example, a website with a #5 ranking in Google search results might receive 6,000 unique visitors per month. The #1 website in that search category, on the other hand, could receive 50,000 unique views per month—more than 8 times the amount of the fifth ranking site.
The lesson is clear: the higher you can rank in search results, the more traffic your site could get, and the more your business will succeed.
One of the best ways to implement SEO best practices is to include valuable media in your website content and blog posts.
Search engines love images, audio, and video, especially when the tags are filled correctly.
How to Embed Live Streaming on Websites
Now that you know the value of embedding live streams on your website, it’s time to dive into the video embedding process.
The specific method to embed a live stream on your website depends on the online video platform you use.
Here at Dacast, embedding for live streaming on websites works as follows:
- In the Dacast account dashboard, click the dropdown menu and select the option labeled “Publish Settings.”
- Set the options, including “allowed countries,” “referrer” and the video player theme.
- Configure the size of the video player window.
- Copy the provided embed code.
- Paste the code into the HTML of your website. (You may need to familiarize yourself with how to read the source code of a website to ensure you paste the code in the correct location. Don’t worry, it’s not very difficult.)
If you have any problems, please check out our blog posts that focus on how to embed videos. For further assistance, please contact our technical support team.
Please note that the Dacast video player is white-label, which means that there is no branding. Unlike YouTube and other consumer-grade live streaming options, when you embed a Dacast video, you can ensure that it’s only accessible in one place: on your website.
Dacast also provides other customization options. For example, our broadcasters have the ability to use custom video players such as JWPlayer or FlowPlayer.
Additionally, users can customize these video player installations to include unique logos as an overlay, which makes for a more professional appearance for your broadcast.
Once you’ve embedded your live stream on your website, it’s ready for viewing. Visitors on the site can simply click to play and begin viewing unless you’ve included geographic restrictions to block their access.
If you’ve chosen to monetize your live stream using a paywall or subscription model, users will need to make a payment before a viewing can begin.
Embedding a live stream on your website is relatively simple but incredibly valuable. Once you understand the process, it should only take you a few minutes to embed your content and reap the major benefits from live streaming on websites.
We hope this article has equipped you with the knowledge you need to make the most of live streaming technology for your business.
If you haven’t yet chosen a live streaming platform, take advantage of Dacast’s 30-day free trial.
Sign up today, and start streaming live in a matter of minutes. For regular tips and exclusive offers, you’re also invited to join our LinkedIn group.
As always, thanks for reading, and good luck with your live streaming endeavors.